Directions Youth Services Centre: Homophobia
Every kid on the street has a story. Many of the homeless youth on our streets have escaped from homes filled with abuse and violence. Directions is a 24 hour resource centre where they can find the support and tools they need to get off the streets for good.
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director / Illustrator: Carson Ting
Copywriter: Keri Zierler
Photographer: Lindsay Siu
Print Producer: Sheila Santa Barbara
Studio Artist / Typographer: Jonathon Cesar, Richard Parkes
Account Services: Carrie Panio
Client Supervisor: Garth Astles
Photo Retouching: Jack Griffin Inc., Jonathon Cesar
Published: August 2008
Comments
solid & good art.
good graphics..rethink is massive!!
Nice one, but too much space between two G in "faggot"...
>>> Designed to be signed...
Genial, que buena dirección
Yoshiro
I really like these, but the repetition of the word 'streets' weakens the copy slightly, in my humble opinion.
Quite an impact. Great art!
-Natalie
http://www.nataliemarion.com
Really good art, but copy could be a little more appealing, very good campain though.
(Muy buena direccion de arte, pero el copy podria ser más impactante en mi opinión, la campaña sin embargo se me hace muy buena).
------------------------------------------------
Don't try to stand out of the crowd; avoid crowds altoghether.
love them.
__________________________
http://laurienickerson.com
enough with the banksy ripoffs in advertising
the boy does not look like someone being violently abused.
Not being abused. Have been abused.
this one is more about verbal abuse than physical in my opinion. The other one with the girl with the black eye is clearly physical abuse. This guy is clearly gay and probably either kicked out or left because of crappy parents. Physical abuse doesn't always play into it.
__________________________
http://laurienickerson.com
jea, very nice! ... (the guy looks like michael ballack at his gay version -.-)
Nice art direct, old idea. Street kids come from bad backgrounds? No! Really?!
this is so gay.
excuse the pun. na, the ad execution is good, but what's advertising isn't that great.