Directions Youth Services Centre: Alcohol abuse

Every kid on the street has a story. Many of the homeless youth on our streets have escaped from homes filled with abuse and violence. Directions is a 24 hour resource centre where they can find the support and tools they need to get off the streets for good.

Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director / Illustrator: Carson Ting
Copywriter: Keri Zierler
Photographer: Lindsay Siu
Print Producer: Sheila Santa Barbara
Studio Artist / Typographer: Jonathon Cesar, Richard Parkes
Account Services: Carrie Panio
Client Supervisor: Garth Astles
Photo Retouching: Jack Griffin Inc., Jonathon Cesar
Published: August 2008

15 comments

SeanMartin's picture
SeanMartin

Kid? Abused wife maybe, but she certainly doesnt look like a kid.

LeeHarvey's picture
LeeHarvey
3045 pencils

That's what a kid looks like after living on the streets for some time. Nice and solid campaign!

SeanMartin's picture
SeanMartin

Sorry, not buying that. Try again.

LeeHarvey's picture
LeeHarvey
3045 pencils

That's what a kid looks like after living on the streets for some time. Nice and solid campaign!

whitespace's picture
whitespace
1953 pencils

LOL

SeanMartin's picture
SeanMartin

No better the second time around, sorry. If you cant defend your position any better than that, then I suggest trying another field of endeavor.

LeeHarvey's picture
LeeHarvey
3045 pencils

Loosen up buddy, you sound a bit tensed. But I must admit, you also sound like a poet.

mdimmer's picture
mdimmer
83 pencils

Looks nice. Reminds me of the Nissan stuff a bit, and some other auto ads along a wall where they are interacting with illustrations.

feel's picture
feel
168 pencils

nice art, but weak argument. everyone has a story, so what? why should i worry about another peoples lives and weakness? i agree with SeanMartin and more: there are many many "kids" that suffered the same "bad stories" and make life better without get the streets, or getting out of it!
show me how MY life can be better helping those loosers.

STRTLRS's picture
STRTLRS
1607 pencils

Not to defend "those loosers", but some people don't know how to deal with their problems at home and often opt to live on the streets. It's their only escape from an abusive household. These are people in need just like kids in Africa suffering from malnutrition or drug addicts in the slumps in L.A.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

whitespace's picture
whitespace
1953 pencils

Altruism is a rare disease these days huh.

dico's picture
dico
332 pencils

nice art!

Crisp One's picture
Crisp One
2007 pencils

is that the same dad from the first one?

ms tony's picture
ms tony

ya it's very nice. it's very interesting to me. Drugs awareness is very important for youth generation. The comments given by you are very useful to the readers.

[url=http://www.alcoholtreatmentclinics.com] http://www.alcoholtreatmentclinics.com[/url]

baconfrank's picture
baconfrank
40 pencils

its too stylish. should be dirtyer

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