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Homophobia

Agency: 
Published/Aired: 
August 2008
2363
Description: 

Print advertisment created by Rethink, Canada for Directions, within the category: Public Interest, NGO.

Every kid on the street has a story. Many of the homeless youth on our streets have escaped from homes filled with abuse and violence. Directions is a 24 hour resource centre where they can find the support and tools they need to get off the streets for good.

Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director / Illustrator: Carson Ting
Copywriter: Keri Zierler
Photographer: Lindsay Siu
Print Producer: Sheila Santa Barbara
Studio Artist / Typographer: Jonathon Cesar, Richard Parkes
Account Services: Carrie Panio
Client Supervisor: Garth Astles
Photo Retouching: Jack Griffin Inc., Jonathon Cesar

Comments (14)

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Highest Rated

homutmiranda's picture
homutmiranda
Activity Score 37

the boy does not look like someone being violently abused.

john doe's picture
john doe
Activity Score 1571

solid & good art.

untitledartwork's picture
untitledartwork
Activity Score 33

good graphics..rethink is massive!!

skeMaMen's picture
skeMaMen
Activity Score 428

Nice one, but too much space between two G in "faggot"...

>>> Designed to be signed...

elyoshiro's picture
elyoshiro
Activity Score 546

Genial, que buena dirección

fluffy's picture
fluffy
Activity Score 236

I really like these, but the repetition of the word 'streets' weakens the copy slightly, in my humble opinion.

NatalieM's picture
NatalieM
Activity Score 1685

Quite an impact. Great art!

MINAKA MORI's picture
MINAKA MORI
Activity Score 90

Really good art, but copy could be a little more appealing, very good campain though.
(Muy buena direccion de arte, pero el copy podria ser más impactante en mi opinión, la campaña sin embargo se me hace muy buena).

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Don't try to stand out of the crowd; avoid crowds altoghether.

yalaurie's picture
yalaurie
Activity Score 121

love them.

Whitefang's picture
Whitefang
Activity Score 509

enough with the banksy ripoffs in advertising

homutmiranda's picture
homutmiranda
Activity Score 37

the boy does not look like someone being violently abused.

yalaurie's picture
yalaurie
Activity Score 121

this one is more about verbal abuse than physical in my opinion. The other one with the girl with the black eye is clearly physical abuse. This guy is clearly gay and probably either kicked out or left because of crappy parents. Physical abuse doesn't always play into it.

mondo's picture
mondo
Activity Score 142

jea, very nice! ... (the guy looks like michael ballack at his gay version -.-)

brhavig's picture
brhavig
Activity Score 199

Nice art direct, old idea. Street kids come from bad backgrounds? No! Really?!

pscs's picture
pscs
Activity Score 440

this is so gay.

excuse the pun. na, the ad execution is good, but what's advertising isn't that great.

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