Dinu kitchen towels: Water bomb

Hold more.
Super absorbent kitchen towels

Advertising Agency: Euro RSCG South Africa
Creative Director: James Daniels
Art Director: Roberto Adamo
Copywriter: Jeff Harvey
Photographer: Clive Stewart
Published: April 2010

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12 comments

MindDrift's picture
MindDrift
1085 pencils

Wow awesome concept and photography. Just curious, did they build the tree house specifically for this ad?

Guest's picture
Guest

According to Ads of the Worlds tweet this afternoon "South African kids in ads are always mean to each other" and uploaded this pic. I would have expected a comment like this from a narrow minded PC ignorant client, NOT Ads of the World.

ivan's picture
ivan

Ivan Raszl, admin of AotW

meraj's picture
meraj
216 pencils

funny

rehpani's picture
rehpani
312 pencils

DON´T LET THEIR TOYS DIE

SpaceDude's picture
SpaceDude
42 pencils

Looks like the energizer campaign. The photos are great. but the idea.....sorry!

imagineit's picture
imagineit
552 pencils

I am not convinced!

RogerSterling's picture
RogerSterling
61 pencils

energizer copycat

Guest's picture
Guest

How is the concept a copy of Energizer, Roger? Yes it has kids getting up to mischief, but the idea is different.

alexander_bickov's picture
alexander_bickov
3279 pencils

Love this idea

Guest's picture
Guest

Go James, go James

Guest's picture
Guest

LOVE IT!

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