Comments (23)

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me thinks's picture
me thinks
Activity Score 722

It's unbelievable such an ad really exists. Copy is really bad.

bigbadfatmadafaka's picture
Activity Score 486

How can W/brasil do this to us???? That agency is historic really good type A1 shit. Lots and lots of lions but this is there worst work by far. Washington Olivetto is a genius how can he aprove this shit.
I am really sad about this crap

Washington, grab the type writer and show the kids how to do an ad.

TheVinchiFish's picture
Activity Score 86

Washington is on holiday like that!

Italian Job's picture
Italian Job
Activity Score 14

Washington was enjoying something "on the rocks" that day...

jennywhx's picture
Activity Score 1142

agree to people above me. :)

Chocolat's picture
Activity Score 288

haha...i second that!

shawkash's picture
Activity Score 22

It doesn't make any logical visual statement! I mean put a word in the empty space here, if you can:
( This place is ......., like how a dinosaur was! ) You know what I mean? The relation between your iconography and your product is just the existence regardless if it is possible or not. And I have some bad news to tell here, All products exist.
I think the people who may find this ad a cool ad or whatever, may just ask: So what is the reason which makes this hotel impossible to exist? or on other words: what are the benefits that this hotel gives which couldn't be found in any other hotel. Will you be there to answer them?
My advice: don't forget to give a reason in your advertising!

varatphong's picture
Activity Score 78

Does it come with the Dinosaur?


Steeef's picture
Activity Score 135

Call me the thirt

bzedgar's picture
Activity Score 16

The copywriter is a dinosaur?

prozac_republic's picture
Activity Score 196

people who complain about copy, cannot write "there" when they really mean "their".

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The Prozac Republic®

otto54's picture
Activity Score 381

ok for all the previous comments, but i like the photo.

Saltsea's picture
Activity Score 321

I like the ad.
good and smart idea.
Comments are really poor.

skullforce's picture
Activity Score 66

the idea is ok. not stellar but the execution isn't quite there yet. it's like drinking a flat soda

the_ashlands's picture
Activity Score 1394

the photoshop job is a little off in the shadow department....the tail shadow suggests high-noon but the body shadow is saying something completely different..

Italian Job's picture
Italian Job
Activity Score 14

How could you judge a photoshop job on a jpeg with this quality?????????

the_ashlands's picture
Activity Score 1394 i said...the shadows are going in two different directions. that wouldnt be possible in an un-photoshop world...unless this wonderland has two suns??

AlphaHawk's picture
Activity Score 84

I kinda like these. I would have done a little less obvious things like the flying saucer and the elf. I liked this one though, to me it said beautiful/lush landscapes from a untainted time. The writing is so so. But I dont want to side with a person who comments like Brenda so I'm impartial to these.

Rog's picture
Activity Score 6082

Cool brand positioning line. Wrong metaphor for the brand.
Paradise = dinosaur? It's not rocket science, kiddies.

>>>> That's not an ad. THIS is an ad.

simone's picture
Activity Score 187

Tell me this campaign is a joke. please.

mrtalented's picture
Activity Score 2171

sometimes good photography can't save the bad idea.

beach hotel for dinosaurs?

B128's picture
Activity Score 392

To be honest, after reading the copy it leaves you wondering whether the place (hotel) exists or not...
So does it exist?

Daniels's picture
Activity Score 12

and that kind of joke was used before, when Nessie sell some jerkie car. Old jokes, poor insight.