PRESENTSFashion

9 comments

lawrencevon's picture
lawrencevon
143 pencils

the point of the whole campaign is?

Sebastian Armestar's picture
Sebastian Armestar

"the less revealing lingerie ever"

Kayarr's picture
Kayarr

DIM is a french underwear company...

I think it's rather strange that they use the words DIM Girls - while showing us a bunch of "bimbos" in their ads ;);)

creative_catalyst's picture
creative_catalyst
110 pencils

"I've got an idea, let's take lots of photos of girls in their non-sexy lingerie"

"What's the idea for the ad?"

"Ineed and ad idea too?"

I do not believe this campaign would cause people to buy the product, so is therefore pointless.

Rog's picture
Rog
6094 pencils

Dim wit?
There's a gag worthy of this campaign.

>>>> That's not an ad. THIS is an ad.

akbsantos's picture
akbsantos
65 pencils

Go check the site ---> http://www.dim.fr/
I agree that it doesn't work on print,
however in the website it all makes sense,
as we're in the middle of the Rugby World Cup.
I like it, not in print though!

lawrencevon's picture
lawrencevon
143 pencils

yup. it does make sense in the site. i hope rugby's big with women in france...

miko1aj's picture
miko1aj
3098 pencils

I'm completely out of "rugby thing", but this is intriguing and not even bad idea. There was a clue in showing girls in let's say "everyday life situations" acting like the players on the field. Think the art direction could be maybe more distinctive, more "self". Ah - retouch is little bit exaggerated.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

really really weak.

What message is this sending to its target audience?

None

We're going to need more lube.

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