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18 comments

Guest's picture
Guest

boring campaign and pedestrian art direction.

looking forward to hang-thedj's comment dooming this ad as highly racist...

Rog's picture
Rog
6094 pencils

As Mr. DJ's legal representatives, we must insist that you desist from your insinuations regarding our client's creative predelictions. We do, however, concur with your comments regarding the crapness of above advertisement.

>>>> That's not an ad. THIS is an ad.

proverbialthought's picture
proverbialthought
278 pencils

There is reasonable reason to consider this ad racist or at least racially insensitive. The fact that it makes absolutely no logical sense only adds to the suspicions. They could have easily reversed the arrangement, or at least removed the sister's head from the white girl's rectum!!!

Seriously, would it tame a great deal of creativity to conjure up the jokes that might have been behind the construction of this ad.

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fred_rick's picture
fred_rick

sorry guys but i'm really getting sick of this crap.
if there was no black girl in this ad you would say it's racist, too.
inverted racism is NOT the opposite of racism. and hysterical anti-racism only shows what a shaky relationship you have towards this subject. why don't you try to see them as human beings instead of picking ads to pieces until you find something "racist"?

proverbialthought's picture
proverbialthought
278 pencils

Correct me if I am wrong, but isn't this a forum for critiques. Whether it is was intended to be racist or not, it carries the appearance. As a black consumer I would be doing an injustice to the individuals that submitted this piece if I did not tell them what it looked like to ME.

Guess what, white people don't know what it's like to be a minority, and to have dealt with years of degrading media images. For that reason, I think it is IMPORTANT that white people be schooled, especially those that innocently offend others. So, like it or not, I am black and I think the ad is racist. So, as I understand it the goal of advertising is to CONNECT consumers with your product, not drive a wedge between them. Therefore, my CRITIQUE of this ad is that it APPEARS to be racist. Now, if you don't think that a black man is intelligent enough to discern what looks racist to him or not then so be it; but that is my critique.

Gosh, this is not supposed to be a love fest; and I don't like looking at an image where a black woman has her head up a white woman's but. As a consumer, that is my critique.

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I ate Steve Fossett's picture
I ate Steve Fossett

sorry but your comment is pathetic. i guess you didn't get the ad.
they're playing rugby and the black girl is tackling the white girl.
so if this ad is racist it's racist against whites.

Rog's picture
Rog
6094 pencils

Love your name, entrepeneur formerly known as Steve!

>>>> That's not an ad. THIS is an ad.

I ate Steve Fossett's picture
I ate Steve Fossett

*buuuUUUURRRRRP!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Guys, I think you are all reading far too much into this. It looks perfectly innocent to me.

The girls are both hot, the ad campaign as a whole is a bit weak. I think thats as far as this needs to be analysed.

;-)

We're going to need more lube.

I ate Steve Fossett's picture
I ate Steve Fossett

just wanted to throw in my nickels.
actually i agree with you mate.

Zelao's picture
Zelao

What is DIM?
what is going on there?

Kayarr's picture
Kayarr

DIM is a french underwear company...

I think it's rather strange that they use the words DIM Girls - while showing us a bunch of "bimbos" in their ads ;);)

thirty6chambers's picture
thirty6chambers
1464 pencils

lesbian action? i hope so.

CreepingFeature's picture
CreepingFeature
244 pencils

Inter-racial superman or albino dropping a log?

proverbialthought's picture
proverbialthought
278 pencils

WOW!!! Where there is room for disagreement on the ad, there is no mistaking that that is a racist joke! That is despicable. Of course there are those here who will say that I am overreacting to which I will simply say; racism is not contingent on the thoughts of those that perpetrate the act... That is racist and uncalled for Kyle.

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BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Is that it? is that really their ad?

Quit!

Just quit.

We're going to need more lube.

Ev's picture
Ev
47 pencils

OK guys, now please just remember that the Rugby World Cup is going on in France; then you will maybe notice tht most of these "positions" represent regby players actions. And finally, just ant to remind you that in France a lot of companies are tring to refer to regby in their communication (i mean NOW - during the World Cup).

proverbialthought's picture
proverbialthought
278 pencils

That explanation helps immensely in understanding these ads; but as for this one the imagery still needs to be rethought.

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