Dills: Porsche

clean, simple and attractive.
great !

Very fresh idea.

"Everyday is one short life"

www.erhanali.blogspot.com/

a different approach. well done

Very flesh idea.

Very nice! this will win for sure

writingskills that kill

It has won already... last year ;)

i think the concept is good... nice execution... although the 'cheese' one looks kinda gross.

Despite the fast object being made from of food, it's rather a see/say idea. Surprised to hear such acclaim, and that it's an award winner.

coool!

Overstated. A steak cut like a car would be enough.
This campaign pole-vaults over the line.

>>>> That's not an ad. THIS is an ad.

i think i must retire from advertising after learning that this is a "great" idea and won awards. it makes me very sad.
in good old times people used to call it BAD, at least (come on, just form anything with anything to say what you want??? Bahhh.)

and i hear "great", "very nice", "cool", "well done", etc etc etc... good for you, but to be very honest, for me it simply sucks!!!!!!!!!!!!!! Sorry.

It seems lots of people without good understanding of advertising are commenting. "Great art direction" is taken to be reason enough for an ad to be "good". This is not advertising. How will this help sell the product, if the ad is itself disgusting? What will people think of the brand? What is the image they want to project?

"Oh, those are not our concerns, we have made a ""great"" ad!"

Bah!
~~this paranoid survived!~~

I need Dills after viewing this campaign!