Perfect images for a not-so-perfect world.
Agency: Leo Burnett, Brazil
Creative Director: Ruy Lindenberg
Art director: Benjamin Yung Jr and Breno Balbino
Copywriter: Fabio Nagano
Photographer: Daniel Klajmic
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10 Comments
I think the "dick, sex and fart joke" tone of the second and third executions devalue the campaign a little bit, but I like it. I wonder if Digital actually did the retouching? - Not that it really matters...
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brandon
www.brandonknowlden.com
god!!!!
do u remember a campaign for fotoprix, spain, some years ago? it took the same tagline, but the solution was way better than this.
i think this campaign is a litl' cheap.
HAHAHAH WOOOHO! love this!!!!!!!
Find them boring. They could have done so much better.
http://www.reinhardkrug.de/
i think it´s funny! BUT: non digital doesn´t mean not retouching it ...?
hm ... but the message comes across
haha. a bad combination of this
http://lustich.de/lustich/bilderdb-bilder-3-32.html
and this:
farbraum ads, a couple of years ago ("we're making the world a slightly better place"):
http://www.farbraum.com/html/clas/clas01.html
this one seems to be adressed to male clients only.
by the way, the photo on the right in this ad is in no way "perfect", the woman is still fat and ugly.
the farbraum tagline was so much better.
Nothing wrong wit this
Both the images look imperfect to me. :)
Desi
www.DesiCreative.com
anothe old e-mail that becomes and ad... boring!