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Digicape: Apple worm

Digicape: Apple worm
Your rating: None Average: 10 (2 votes)

Authorized repairs and support.

Advertising Agency: BBDO Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director/Illustrator: Quentin Arendse
Copywriter: Warren van Rensburg
Published: March 2007

Comments

copywriter.txt's picture 822 pencils

Alredy done it by Roberto and Renato Fernandez (famous twin brothers art directors from Brazil) in the 90's. Shortlist in Cannes Lions.
See it here:
http://www.robertofernandez.com.br/-site%20beto.htm

PS1: I'm not telling that we have a copycat here. Coincidences can happen.
PS2: And authorized is written with Z.

A. J. SMITH's picture 2850 pencils

Cool, the link doesn't appear to work btw.

Also, for what its worth, authorised is with an S in the UK, so it may have been done using UK english.

copywriter.txt's picture 822 pencils

The link is working now.
Sorry for the grammar correction. I was wrong on that.

bknowlden's picture 3435 pencils

This was also done by a student in the exhibition section, only much better. His execution had the Apple logo without a bite into it at all.

A. J. SMITH's picture 2850 pencils

Was it an ad for repairs as well?

If it was then how does a closed apple imply a mac in need of repair?

I don't see how this can be the same concept.

BUGGERS

bigbadfatmadafaka's picture 488 pencils

Ppl get exited about an ad like this....the end is near.

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

Rog's picture 6110 pencils

Are you going to bring some of the 'new shit'?
Or are you all BBFMFing mouth?

>>>> That's not an ad. THIS is an ad.

bigbadfatmadafaka's picture 488 pencils

Looks like you get impressed with every ad Rog....
I dont have to show you nothing...looks like you think this ad is great and new...wow your so cool Rog.
copywriter.txt and bknowlden doent like the idea but you only talk to me....maybe bc i am new to this forum and your so OLD.

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

Minimum's picture 1496 pencils

Some people see the glass half-full like Rog, you seem to see the glass half-empty. You need both, but they need to be in balance. For every pro-criticism you need con-criticism. But it only works if its got content

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

copywriter.txt's picture 822 pencils

I'm not saying that i don't like the idea. I'm saying that was done it before, much time before. To the 90's to 07's a lot of "let change the logo ad" was made. Became a formula. So the twist have to be brand new to take my breath.
But the consumers in South Cape never saw the "original" one, and with they the ad works.

ellehcimeo's picture 3536 pencils

But, but, but... you NEVER say anything. You never have a point and you certainly are never optimistic. You never bring "it". So bring it already. I'm dying to know what you actually have to say, an intelligent discussion is always appreciated. Or at least do some flirting!

Minimum's picture 1496 pencils

....hey

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture 3536 pencils

Well don't you think it would be nicer if he was flirty and fun?

Rog's picture 6110 pencils

GROUP FLIRRRRRRT! :D

>>>> That's not an ad. THIS is an ad.

ellehcimeo's picture 3536 pencils

Flirty high 5!

copywriter.txt's picture 822 pencils

If your response is for me:
Flirting by the net? No, thanks. Have a lot of old potbellied bald guys with dirty mouth (just as you) acting like girls in this virtual world nowadays.

If your response isn't for me:
What you gonna do saturday night, ellehcimeo?

ellehcimeo's picture 3536 pencils

No, it was for bigbadfatmadafaka, that's why it isnt' under your comment and to the right. Like this one.

If you want to date a potbellied man you'll have to ask someone else. I am truthfully a female, without a potbelly. I rather think I have a nice stomach, not a six pack, but still, pretty nice looking.

And I have plans with Minimum on Saturday. You'll have to learn to ask by Wednesday because my card fills up early.

copywriter.txt's picture 822 pencils

Where are you going Saturday? Rod Stewart's concert?
Sorry, Minimum, i didn't resist. :)

And i like your sense of humor, ellehcimeo.

ellehcimeo's picture 3536 pencils

copywriter.txt- as a matter of fact we are going to Rod Stewart's concert. He's invited us to the after party where we will eat freshly shucked oysters and get oiled up to participate in some mud wrestling. Rod is quite the fanatic. Slippery buggah too. Then we'll all make out. It's going to be great.

I am so pleased that you are enjoying my sense of humour. Thank you for saying so. I shall look forward to further discourse with you! Flattery will get you everywhere.

Rog's picture 6110 pencils

Which means you can't lose, BBFMF.
You put something up...and I'll love it.
Win! Win! :D

>>>> That's not an ad. THIS is an ad.

Yokel's picture 608 pencils

Haha!

tahiti's picture 42 pencils

i give u all my heart

Beatboxer's picture 1523 pencils

ehehehehe...love this one!
Let us repair the apple... the worm just needs a MacBook.

Shut Theory's picture 517 pencils

the colored one is the best... although im missing the whole point, what is digicape?

regards_______________________
http://shut.elmota.com

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