Dietrich: By plane you see less, 3

Advertising Agency: Grey Buenos Aires, Argentina
Executive Creative Director: Pablo Gil, Sebastián Garin
Creative Director: Daniel Fierro
Copywriter: Ana María Tamayo
Art Directors: Juanita Hinestroza, Tomas Duahalde
Client Account Director: Marina Kempny

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39 comments

Guest's picture
Guest

Done for an airport:

"By plane you see more"

Somewhere on aotw.

Guest's picture
Guest

Nice idea.

Guest's picture
Guest

Nice? It makes no sense at all. By plane you see nothing, it's obvious. It's obvious you'll rend a car in a foreign country. How come you'll rent a plane?

total scam.

Guest's picture
Guest

Very good strategy. Nice art direction.

Gualcor's picture
Gualcor
972 pencils

yes, good indeed. made me smile somehow

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture
Guest

It makes no sense. How come you see a penguin by airplane???????

Zero for you.

ivan's picture
ivan

You see at your destination.

Ivan Raszl, admin of AotW

short shorts's picture
short shorts
109 pencils

The pictures are too small. It's hard to quickly understand that the two pictures on the left are the first and last on the right. If those two stood out more it could be more effective.

ivan's picture
ivan

Except it promotes the exact opposite. :)

Ivan Raszl, admin of AotW

Guest's picture
Guest

gil ladri ya estás grande para los truchos

weiyue619's picture
weiyue619
8 pencils

bad idea

Wordnerd's picture
Wordnerd
6662 pencils

not a bad idea. execution looks a bit helpless though

Guest's picture
Guest

At least it works for tourism. I wanna go there!!!

TRICKY's picture
TRICKY
3950 pencils

which one is more harmful to the site?

a: visiting all these sites by car will consume x amount of fuel
b: visiting only two sites by plane will consume y amount of kerosene

btw: i love the concept

The man who stops advertising to save money is like the man who stops the clock to save time

Tonits's picture
Tonits
349 pencils

Puede ser...

Guest's picture
Guest

somewhere Ive readed that going by plane makes the same stress to the environment as going by car if you drive alone...

Guest's picture
Guest

Good

Chris's picture
Chris
1987 pencils

different thinking there, i think the execution though is too similar to the stuff-it campaigns.

Guest's picture
Guest

voy a contar la verdad para toda la gilada. gil hizo su carrera en base a truchos, rajar gente más capaz que él y hacer lobby. es jurado en cannes porque es tesorero del circulo de creativos de argentina, justamente la entidad que elige los jurados en argentina. este tipo está casado con la hija del dueño de dietrich que es una agencia de autos, y va con esa cuenta a golpear la puerta de las agencias. asi entró a del campo y a grey. basta de pavadas.

Guest's picture
Guest

No sé que tiene que ver. A Pablo yo lo tuve como profesor y resolvía las gráficas que daba gusto. Si la gráfica está por el mismo camino que la del aeropuerto o es una refutación de la de aerolíneas, en cualquier caso me parece que está bien.

Guest's picture
Guest

Es el mismo concepto contado alreves de un anuncio de aereolinea. don de el copy dice: alejate. la grafica es la misma ecuación creativa.
pero no deja de ser buena.

premc's picture
premc
917 pencils

gud 5/10

radical

karan raghav's picture
karan raghav
210 pencils

good idea

gmint7's picture
gmint7
2685 pencils

:::J:::
nice

:::J:::

sneakyhands's picture
sneakyhands
1857 pencils

i've never seen a penguin castle from a plane.

NastyJester's picture
NastyJester
744 pencils

Nice idea, clearly communicated. And the "fly more, see more" advert isn't quite the same.

kalpesh78's picture
kalpesh78
2580 pencils

doesn't make any sense. you normally take a plane because....

1) you wanna reach fast and enjoy the location better.
2) am sure plane will be cheaper than rent-a-car. (has to be domestic flights)
3) if the car breaks down in-between you're stuck unlike a plane.
4) chances of car-accidents is almost thrice as much as a plane crash.
and many more am sure...

but one thing I'm sure. they didn't do research before doing this ad. Do your research. don't waste Creatives time and effort.

cheers.

ideas....30 minutes nahi toh free.

Wordnerd's picture
Wordnerd
6662 pencils

you are serious, right?

So, if you are supposed to sell a car, you do your research and make an ad to sell subway tickets?

NastyJester's picture
NastyJester
744 pencils

Maybe they were sticking to a single minded proposition, and didn't feel the need to address the endless list of utterly shite anti-driving arguments you've just raised. Why in the name of HOLY FUCK would they introduce so many negatives, or indeed a SINGLE negative, into their work?

Go show your CD what you've written here. Go on, show him. I hope he makes you stand in the corner with a very sore bottom.

Guest's picture
Guest

by car you may see more sweat...so get back to your seat the plane is going to takeoff.

Guest's picture
Guest

no puedo creer la cantidad de idioteces que se leen en este post... tremendo.

Guest's picture
Guest

I see plane and WTC building. Why?>

maashookshee's picture
maashookshee
414 pencils

idea is ok ...it went wrong with excution or less concentration .. the right side images can not be seing by plane ..

Guest's picture
Guest

Felicidades compañeras, buen trabajo!! atte. GUMMY*

bachiz's picture
bachiz
2 pencils

Que pedo mi gummy, dónde fue a parar el arte...
saludos wey !!!

Guest's picture
Guest

aguante underground....aguante pablo...

velle's picture
velle
1550 pencils

compares product benefits using 2:2000 ratio
blargh

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