Diet Pepsi: Can

Diet Pepsi: Can

Advertising Agency: BBDO Duesseldorf, Germany
Art Director: Ton Hollander
Copywriters: Ton Hollander, Andreas Steinkemper
Photographer: Oliver Lippert
Retoucher: Stefan Kranefeld
Published: 2005

Your rating: None Average: 8.6 (143 votes)

Comments

Submitted by A.G. Pennypacker on Tue, 2008-02-26 16:03.

Very nice. A new take on the endless diet soda ads.

Submitted by Kris on Wed, 2008-02-27 15:49.

you realise this was three years ago?

Submitted by A.G. Pennypacker on Wed, 2008-02-27 15:56.

One can't always see everything in the world. It's new to ME.

Zed's picture
Submitted by Zed on Tue, 2008-02-26 16:09.

ooh that hurts :-)

-- http://zero-zed.blogspot.com --

Submitted by rula on Tue, 2008-02-26 16:16.

coca cola se come a pepsi?
yo creo que sí

Submitted by copywriter.txt on Tue, 2008-02-26 16:28.

Kinda old but still great!

Submitted by klaussnow on Tue, 2008-02-26 17:23.

::ziiing!!!!:::

Submitted by judy.y on Tue, 2008-02-26 21:52.

I like it :)

Submitted by Rene Fractal on Tue, 2008-02-26 22:50.

Dudes, if you make this for a lubricant... you know... like the ship inside the bottle...

sonucoues2002's picture
Submitted by sonucoues2002 on Wed, 2008-02-27 00:23.

agree agree

Submitted by aby on Wed, 2008-02-27 02:23.

Gud but again...done to death :(

everartz's picture
Submitted by everartz on Wed, 2008-02-27 03:28.

thou i hate pepsi... i must say this is a brilliant ad..
--
Everartz

Submitted by Vicomte on Wed, 2008-02-27 03:31.

Good

Submitted by talay on Wed, 2008-02-27 04:01.

I hate it...

Submitted by Kateter on Wed, 2008-02-27 08:02.

although this concept is already overdone - I think this will end in many books and win a few prizes.

Submitted by Neimad on Wed, 2008-02-27 08:55.

Bastards

Strip. Strip. Strip.

Submitted by jawtok on Wed, 2008-02-27 09:45.

I like that! I'm also not a Pepsi fan, but good ad.

Submitted by teenie on Wed, 2008-02-27 10:36.

What's the message--a light Pepsi can magically fit into a bottle? A can of light has less Pepsi than a bottle? Honestly, I don't get it.

kergu's picture
Submitted by kergu on Wed, 2008-02-27 12:51.

stupid!

advertising is my life's picture
Submitted by advertising is ... on Wed, 2008-02-27 14:25.

Sorry. It´s bad. What are you communicating? If you achieve nothing you get nothing. It´s not all about surprising. Say something.

santijara

Ghandour's picture
Submitted by Ghandour on Wed, 2008-02-27 16:12.

good stuff :)
ஐღ Gh@ndour ღஐ

Submitted by debu121 on Thu, 2008-02-28 03:35.

search my name - debabrata naskar-diet coke on right top of this page