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Diet Pepsi: Balloon

Diet Pepsi: Balloon
Your rating: None Average: 3 (5 votes)

balloonAgency: JWT, Mumbai, India
Creative Director: Bruce Matchett, Agnello Dias, Kainaz Karmakar
Art director: Shashank Jha
Copywriter: Tanuja Dias
Illustrator: Shashank Jha

15 Comments

Boony wants a beer's picture 380 pencils
Boony wants a beer | Tue, 2007-01-09 10:08

Why illustration? I reckon it should have been shot. And this exact concept was here a week ago for Reverse Bar. Although in this case it's more relevant to the product I guess.

ivan's picture
ivan | Tue, 2007-01-09 11:02

http://adsoftheworld.com/media/print/cadburys_ulta_perk_balloon

Wren's picture 66 pencils
Wren | Tue, 2007-01-09 10:16

Cadbury reverse.
Farbraum.

diptanshu.roy's picture 18 pencils
diptanshu.roy | Tue, 2007-01-09 10:31

love it

jennywhx's picture 1144 pencils
jennywhx | Tue, 2007-01-09 10:43

it's bit different with reverse bar i guess. lighter than a balloon? i won't this to happen to me :P
btw, thought pepsi always energetic, this is a bit soft.

http://jennywhx.blogspot.com jwhx:Visionary

pixelbomb1's picture 2585 pencils
pixelbomb1 | Tue, 2007-01-09 11:23

NEXT........

Sincerely,
Arnold Santillan
714-206-2459

Vibe's picture 230 pencils
Vibe | Tue, 2007-01-09 11:25

This is totally blatant rip off from cadbury! This is worst than Napoleon a gay!

B128's picture 394 pencils
B128 | Tue, 2007-01-09 11:50

I like the simplicity but wonder if it will be taken seriously. I'd like to see the Cadbury's one all the same. Can someone give me a site where I can find it?

the_ashlands's picture 1396 pencils
the_ashlands | Tue, 2007-01-09 20:43

the link for it is right up there in the second comment.

www.ashlandic.com

slim's picture 1047 pencils
slim | Tue, 2007-01-09 11:55

art direction could have been great but instead falls flat.
and the idea doesn't really work in this one, cos the balloon would float too. Kite works much better.

Desi's picture 1052 pencils
Desi | Tue, 2007-01-09 13:11

This is too literal. Lighter then air. Lighter then feather. These are first thoughts. While the art is nice, it is not relevent in this case as this is not Pepsi Look and feel. And what is the brand preposition? Why would I buy diet pepsi over diet coke? Put any diet product and it would work.

cadbury on the other hand was clever idea unlike this one. It was about 'reverse'.

Desi
www.DesiCreative.com

drunk dave's picture 1066 pencils
drunk dave | Tue, 2007-01-09 13:18

Red Bull gives you wings.

popdistortion's picture 1612 pencils
popdistortion | Tue, 2007-01-09 14:50

My thought exactly.

http://www.reinhardkrug.de/

Marc-Oliver's picture 2 pencils
Marc-Oliver | Tue, 2007-01-09 16:07

why should the ballon fall down? doesn't make sense to me at all.

o.m's picture 354 pencils
o.m | Fri, 2007-01-12 19:01

hi shanky
good to c your work here.
piggy says : hi baauji, the illustration looks great.

http://ojasvimohanty.blogspot.com/

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