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Boony wants a beer's picture
Boony wants a beer
380 pencils

Why illustration? I reckon it should have been shot. And this exact concept was here a week ago for Reverse Bar. Although in this case it's more relevant to the product I guess.

Wren's picture
66 pencils

Cadbury reverse.

diptanshu.roy's picture
18 pencils

love it

jennywhx's picture
1142 pencils

it's bit different with reverse bar i guess. lighter than a balloon? i won't this to happen to me :P
btw, thought pepsi always energetic, this is a bit soft.

pixelbomb1's picture
2555 pencils


Arnold Santillan

Vibe's picture
230 pencils

This is totally blatant rip off from cadbury! This is worst than Napoleon a gay!

B128's picture
392 pencils

I like the simplicity but wonder if it will be taken seriously. I'd like to see the Cadbury's one all the same. Can someone give me a site where I can find it?

the_ashlands's picture
1394 pencils

the link for it is right up there in the second comment.

slim's picture
1047 pencils

art direction could have been great but instead falls flat.
and the idea doesn't really work in this one, cos the balloon would float too. Kite works much better.

Desi's picture
1052 pencils

This is too literal. Lighter then air. Lighter then feather. These are first thoughts. While the art is nice, it is not relevent in this case as this is not Pepsi Look and feel. And what is the brand preposition? Why would I buy diet pepsi over diet coke? Put any diet product and it would work.

cadbury on the other hand was clever idea unlike this one. It was about 'reverse'.

drunk dave's picture
drunk dave
1066 pencils

Red Bull gives you wings.

popdistortion's picture
1594 pencils

My thought exactly.

Marc-Oliver's picture
2 pencils

why should the ballon fall down? doesn't make sense to me at all.

o.m's picture
354 pencils

hi shanky
good to c your work here.
piggy says : hi baauji, the illustration looks great.

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