Diet Coke: The ring

you can reduce the size of a gold ring without tape you know

im tired of these ads. small clothes, thin chair, compressed (read:photoshopd) lane, thin mirror, blah blah blah... i think its time to bring out some copy! david ogilvy must be turning in his grave by now, looking at these oh-so-repetitive diet ads! do something new guys, advertising is all about being different!

ho-so-repetitive? 'ho' as in 'she's a ho' ? or 'ho' as in 'ho ho ho'? just asking.

Very Nice

Not very nice

Buuuuuuu, buuuuu, always the same, i agree whit chints4u7.

boring idea. ugly ring. dated layout.

Perhaps I'm not getting it. Is this making the point that if you drink diet coke, you'll lose weight, and therefore some woman had to reduce the size of her ring because her fingers weren't as fat? Please someone tell me I'm wrong.

You're right Paul Galbraith. And yes, it is that pathetic.

The problem, as I see it, is that the industry whipper-snappers stay up late studying the award annuals and within their dusty pages see painfully simple ads covered in shiny gold stars. Ads like... I dunno..... Levis 'Slim Jeans'. A great campaign I think most would agree. But when you analyse it, as these kids are doing until the wee small hours, the proposition behind it is hardly earth-shattering: Levis Slim Jeans are slim. They then apply this same rule when conceiving their next ad - forget a deep insight, forget a convoluted strategy, just dramatise the most obvious product benefit. In this case, it is that Diet coke makes you thinner. What I s'pose I'm getting at, in a very round-about way, is that there's actually nothing wrong with following the simplest, most obvious strategy, so long as your creative solution is incredible. But when it isn't, as in the case above, the end result is neither insightful nor creatively stimulating.

Bit of a yuck ring though. Is that the style in India?

I didn't know it was for making the ring smaller, it looks more like she's so chubb that her fingers are cutting into the ring, therefore putting a bandaid around it. "So drink diet coke". A swing and a miss.

Very Bad, nothing new in this category, come on India this its old!!!!

Again the Ring conept.. Boring

baz
Maybe you could replace the ring with a coffin with legs and put an aerosol can in the bottom left, then you could sell it to a fly spray client.

Oh damn its already been done, again and again and again, oh yeah there not selling the bloody ring anyway so who gives a toss what it looks like.

amateurish...

i think this kinda style is pretty outdated......i mean the way they layout the design.

drink diet coke and your hands will get thinner