23 comments

justpassingby's picture
justpassingby
1368 pencils

you can reduce the size of a gold ring without tape you know

chintan ruparel's picture
chintan ruparel
1516 pencils

im tired of these ads. small clothes, thin chair, compressed (read:photoshopd) lane, thin mirror, blah blah blah... i think its time to bring out some copy! david ogilvy must be turning in his grave by now, looking at these oh-so-repetitive diet ads! do something new guys, advertising is all about being different!

~ old habits die hard, older ones never do ~

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

Amen. Inevitable off-cast "witty" junk ads all in the lame pursuit of "kindergarten gold star" awards. Try selling a single can of diet coke with this. people know it's diet, and the few (other advertisers) people who get this kind of over-played "witty" vis-solves, aren't going to make the slightest effort to go buy a can because they came up with yet another way to show that DIET coke is, well, diet. One big fat yawn from me.

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ivanlim's picture
ivanlim
262 pencils

HAHAHHA!!!
kindergarten gold star...
i like the comparison.
considering we're all spoilt brats in the playground.
i'll remember to use that at the next awards show in case i don't win anything.

sahir's picture
sahir
26 pencils

Ok all you beginners now lets learn advertising from the Pencil winner

cooties's picture
cooties
180 pencils

ho-so-repetitive? 'ho' as in 'she's a ho' ? or 'ho' as in 'ho ho ho'? just asking.

the_ashlands's picture
the_ashlands
1394 pencils

what?

raamsir's picture
raamsir
2 pencils

Very Nice

bknowlden's picture
bknowlden
3647 pencils

Not very nice

Juan Carlos Javier Bossi's picture
Juan Carlos Jav...
143 pencils

Buuuuuuu, buuuuu, always the same, i agree whit chints4u7.

aj's picture
aj
168 pencils

boring idea. ugly ring. dated layout.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

Perhaps I'm not getting it. Is this making the point that if you drink diet coke, you'll lose weight, and therefore some woman had to reduce the size of her ring because her fingers weren't as fat? Please someone tell me I'm wrong.

juanguzman78's picture
juanguzman78
44 pencils

You're right Paul Galbraith. And yes, it is that pathetic.

slim's picture
slim
1047 pencils

The problem, as I see it, is that the industry whipper-snappers stay up late studying the award annuals and within their dusty pages see painfully simple ads covered in shiny gold stars. Ads like... I dunno..... Levis 'Slim Jeans'. A great campaign I think most would agree. But when you analyse it, as these kids are doing until the wee small hours, the proposition behind it is hardly earth-shattering: Levis Slim Jeans are slim. They then apply this same rule when conceiving their next ad - forget a deep insight, forget a convoluted strategy, just dramatise the most obvious product benefit. In this case, it is that Diet coke makes you thinner. What I s'pose I'm getting at, in a very round-about way, is that there's actually nothing wrong with following the simplest, most obvious strategy, so long as your creative solution is incredible. But when it isn't, as in the case above, the end result is neither insightful nor creatively stimulating.

deep_tracy's picture
deep_tracy
588 pencils

i couldn't have said it better.

drizae's picture
drizae
503 pencils

Bit of a yuck ring though. Is that the style in India?

I didn't know it was for making the ring smaller, it looks more like she's so chubb that her fingers are cutting into the ring, therefore putting a bandaid around it. "So drink diet coke". A swing and a miss.

Fail Harder.

the_ashlands's picture
the_ashlands
1394 pencils

definitely a crappy looking ring, a classy and modern-looking engagement ring would have 'fit' much better...hinting at the idea that the bride is trying to loose some extra pounds to squeeze into her dream wedding dress. although, 'a few extra pounds' dont usually hide in your fingers...fat plump fingers are generally found on obese folks.

as for the chubb finger cutting in to the ring theory...i dunno...dont get me wrong..i dont really think this spot is great or outstanding...but i'd say the vast majority would see the tape on the ring and know why it was there. taping a ring in such a manner is a fairly common fix until the wearer can bring it in to be properly sized.

chintan ruparel's picture
chintan ruparel
1516 pencils

look drizae, ppl in india are not as wealthy as you think, especially the middle class, to which i guess, the ad is targeted at. which makes the ugly looking ring quite the obvious and smart choice. point here?

~ old habits die hard, older ones never do ~

DanteFarla's picture
DanteFarla
40 pencils

Very Bad, nothing new in this category, come on India this its old!!!!

Pouts's picture
Pouts
691 pencils

Again the Ring conept.. Boring

baz's picture
baz
67 pencils

baz
Maybe you could replace the ring with a coffin with legs and put an aerosol can in the bottom left, then you could sell it to a fly spray client.

Oh damn its already been done, again and again and again, oh yeah there not selling the bloody ring anyway so who gives a toss what it looks like.

raverus's picture
raverus
1476 pencils

amateurish...

i think this kinda style is pretty outdated......i mean the way they layout the design.

djspiralz's picture
djspiralz
491 pencils

drink diet coke and your hands will get thinner

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