May 2009

Print advertisment created by Fred & Farid, France for Diesel, within the category: Health.

Advertising Agency: Fred & Farid, Paris, France
Creative Directors: Fred & Farid
Copywriters: Fred & Farid
Art Directors: Alphee Ballester, Laurent Leccia, Thomas Raillard, Alexandra Reghioua
Agency supervisors: Emmanuel Ferry, Helene Camus, Shirley Sayadi
Advertiser supervisors: Steeve Hagege, Wilbert Das, Ladan Lari
Director: Paul Gore
Production company: Irene / Flynn
Music: Guem

Comments (10)

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Highest Rated

Guest's picture

tTONY WARD!!!!!!!!!!!!!!!!!!!!!!!

Guest's picture


Quite disappointed really because Diesel usually do their Ads in a cool Pretentious way.....but this is full on....tut tut!

ska's picture
Activity Score 61

cool Pretentious? What's that?

Notorious's picture
Activity Score 666

I like the colors and LOVE the bottle but i hate this model he doesn't look like a street-boxer at all, he doesn't fit. and still i think you guys should show the atmosphere of street boxing otherwise dumb people won't get it and just don't appreciate your work.

outsmart me, if you can

everartz's picture
Activity Score 7609

this goes toward a layout more than an idea but the art is nice and it can be hanged or dangled at the perfume shops..

| everartz |

joelapompe's picture
Activity Score 3837

the bottle is OK, interresting design... but what about the print ads? Is there any idea in it, or am I missing something?

Guest's picture

good photography but some extra thinking in layouting

Guest's picture

How Diesel can buy three lions in a row and this awful "work"???
someone knows?

Guest's picture

Another print that pretends to be based on a big idea with a big strategy with a message that the man in the street reall needs to hear today. But at the end of the day, on the paper: nothing. Nothing that stops you, nothing that makes you think, not even smile or feel a kind of emotion. This is not advertising, no advertisment, actually this is nothing else than waisting time an money for the brand, pretentious blabla for the agency, and no effect for anyone. At least the tv commercial produces emotions. At least.
Please let me know when advertising is back and "play by the rules", even to create new ones strong enough to create emotions, share emotions.
And I am only 29.

LucasPS's picture
Activity Score 523

The only goo thing here is the bottle

Guest's picture

tTONY WARD!!!!!!!!!!!!!!!!!!!!!!!