Diesel Only The Brave Fragrance: Tony

Agency : Fred & Farid, Paris, France
Creative Directors: Fred & Farid
Copywriters: Fred & Farid
Art Directors: Alphee Ballester, Laurent Leccia, Thomas Raillard, Alexandra Reghioua
Agency supervisors: Emmanuel Ferry, Helene Camus, Shirley Sayadi
Advertiser supervisors: Steeve Hagege, Wilbert Das, Ladan Lari
Director: Paul Gore
Production company: Irene / Flynn
Music: Guem

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10 comments

Guest's picture
Guest

WASTE........OF..........MONEY!!!!!

Quite disappointed really because Diesel usually do their Ads in a cool Pretentious way.....but this is full on....tut tut!

ska's picture
ska
61 pencils

cool Pretentious? What's that?

Notorious's picture
Notorious
631 pencils

I like the colors and LOVE the bottle but i hate this model he doesn't look like a street-boxer at all, he doesn't fit. and still i think you guys should show the atmosphere of street boxing otherwise dumb people won't get it and just don't appreciate your work.

outsmart me, if you can

everartz's picture
everartz
7611 pencils

this goes toward a layout more than an idea but the art is nice and it can be hanged or dangled at the perfume shops..
--
Everartz

| Everartz |

joelapompe's picture
joelapompe
3446 pencils

the bottle is OK, interresting design... but what about the print ads? Is there any idea in it, or am I missing something?

Guest's picture
Guest

good photography but some extra thinking in layouting

Guest's picture
Guest

How Diesel can buy three lions in a row and this awful "work"???
someone knows?

Guest's picture
Guest

Another print that pretends to be based on a big idea with a big strategy with a message that the man in the street reall needs to hear today. But at the end of the day, on the paper: nothing. Nothing that stops you, nothing that makes you think, not even smile or feel a kind of emotion. This is not advertising, no advertisment, actually this is nothing else than waisting time an money for the brand, pretentious blabla for the agency, and no effect for anyone. At least the tv commercial produces emotions. At least.
Please let me know when advertising is back and "play by the rules", even to create new ones strong enough to create emotions, share emotions.
And I am only 29.

LucasPS's picture
LucasPS
523 pencils

The only goo thing here is the bottle

Guest's picture
Guest

tTONY WARD!!!!!!!!!!!!!!!!!!!!!!!

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