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Diesel Jeans: Be stupid, 37

Diesel Jeans: Be stupid, 37
Your rating: None Average: 7.8 (44 votes)

Smart listens to the head. Stupid listens to the heart.

Campaign microsite: http://www.diesel.com/be-stupid

Advertising Agency: Anomaly, London, UK

16 Comments

silvi's picture 4174 pencils

Smart listens to the client and makes some real advertising!

vargasw82's picture 6 pencils

Smart trying to do something different.
Stupid = Argentinians.

vargasw82's picture 6 pencils

Smart trying to do something different.
Stupid = Argentinians.

Art Director for hire's picture 14 pencils

im not from argentina but i think you are the one whos really stupid?
what kind of stupid comment is that?

show me your work then? do you even have any stuff to show?

how can you survive in the industry with such poor mind idiot thinking
and small brain?

grow up. before you talk any tiny shit about advertising mate.

and what the hell is VARGASW? is it Mars where you from?

vargasw82's picture 6 pencils

MMMM I already said I'm sorry Jeez. Chill Dude it was just a comment, U better get to work instead of putting that much time thinking in one comment of mine!

later

Guest's picture

stupid coments twice

brandingworthspreading's picture 656 pencils
3

I'm not a big fan of the video, but in this execution it makes so much more sense. Very interesting way to brand Diesel.

rolling.stone's picture 2750 pencils

stupidly funny
smartly sexy

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~ Quite obviously, I have gathered no moss ! ~

uxdesigner's picture 36 pencils
1

bah

Pani's picture 4 pencils

I love it, Diesel made it again !

Pani's picture 4 pencils

I love it ! Diesel made it again

boris70's picture 30 pencils

I hope this campaing gets the Grand Prix. Real advertising, real ideas, real media exposure. The cmaping respons to one of the most powerful insights in the world right now, appealing to millions. It's a great idea, huge idea, excecuted in a fantastic and simple way. Congrats to the creative directors, and of course to all the minds that live behind it including of course the clients.

Guest's picture

I agree with Silvi, i think its a ridiculous campaign.

Guest's picture

adv is died. this is the worst campaign i ever seen in my life. no funny. no stupid. no smart. no nothing. a question: che guevara had balls: so was stupid? and albert einstein? and mahtma ghandi? had no balls because was smart? he had no heart? this campaign is shit. remember: no sense is not stupidity. no sense is other thing.

Guest's picture

This comment shows how SMART you are and that you've really undesrtood the "worst campaign you've ever saw". Think about it...hahaha!!!

Guest's picture

incredibly lousy marketing skills

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