Diesel Jeans: Be stupid, 20

Smart may have the brains, but stupid has the balls.

Campaign microsite: http://www.diesel.com/be-stupid

Advertising Agency: Anomaly, London, UK

14 comments

Ello_der's picture
Ello_der
22 pencils

Okay...

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I quite like this campagn but are Diesel is calling itself stupid...

talkingisfree's picture
talkingisfree
2644 pencils

Well, I think they're just calling themselves smart, in a stupid way. Which is really funny. I love the campaign.

Wordnerd's picture
Wordnerd
6660 pencils

me too. i like the looks, i love the copies. great website, great campaign

AmigoInvisible's picture
AmigoInvisible
195 pencils

Well aren't you clever, jackmancer.

silvi's picture
silvi
4172 pencils

It seems to me like Diesel is for stupid people. beautiful but stupid people. Sorry.

agwbl's picture
agwbl
304 pencils

... and stupid women who apparently have balls?

sajocobe's picture
sajocobe
30 pencils

no lo tomes tan literal silvi

bhatnaturally's picture
bhatnaturally
95 pencils

This campaign is getting panned (mostly). My initial reaction too was WTF? But I think it's on the mark in terms of creating controversy and buzz.

rolling.stone's picture
rolling.stone
2740 pencils

exhibitionism

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

seems like something you'd do at school if you were trying to act all cool. Dude! Yes, it takes balls to create a stupid campaign. lol

velle's picture
velle
1550 pencils

...double post

velle's picture
velle
1550 pencils

i have friends like this who went farther in life after college than the so-called smart ones

so, anyway, this is one brash, confident brand... much like its TA, and it works. i love diesel, though im not its TA.

dodi077's picture
dodi077
37 pencils

she aint't got no balls.. ;)

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