Diesel Jeans: Be stupid, 20
Smart may have the brains, but stupid has the balls.
Campaign microsite: http://www.diesel.com/be-stupid
Advertising Agency: Anomaly, London, UK
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14 Comments
Okay...
I quite like this campagn but are Diesel is calling itself stupid...
http://jackmancer.com/
http://twitter.com/jackmancer/
Well, I think they're just calling themselves smart, in a stupid way. Which is really funny. I love the campaign.
me too. i like the looks, i love the copies. great website, great campaign
Well aren't you clever, jackmancer.
It seems to me like Diesel is for stupid people. beautiful but stupid people. Sorry.
... and stupid women who apparently have balls?
no lo tomes tan literal silvi
This campaign is getting panned (mostly). My initial reaction too was WTF? But I think it's on the mark in terms of creating controversy and buzz.
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www.lbhat.com
exhibitionism
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~ Quite obviously, I have gathered no moss ! ~
seems like something you'd do at school if you were trying to act all cool. Dude! Yes, it takes balls to create a stupid campaign. lol
...double post
i have friends like this who went farther in life after college than the so-called smart ones
so, anyway, this is one brash, confident brand... much like its TA, and it works. i love diesel, though im not its TA.
she aint't got no balls.. ;)