Diesel: Ikea
Human after all.
Diesel. For successful living.
Advertising Agency: Marcel, Paris, France
Creative directors: Anne de Maupeou, Frederic Temin
Copywriters: Eric Jannon, Dimitri Guerassimov
Art directors: Nicolas Chauvin, Romin Favre
Photographer : Johan Renck


7 comments
aaah, the LACK table.
Brilliant - These series of ads are the next generation in print design. Awesome job!!!
-----------------------------
Preface Media, Inc.
Online Rich Media Solutions
URL: www.PrefaceMedia.com
Email: media@prefacemedia.com
All hail for strong ideas!
Gold
So they STILL make you assemble your own furniture in the year 2107, eh?
What a bunch of cheap bastards!!
true.
but maybe, in 2107, every IKEA furniture pack comes along with an assembly robot, and every flat bursts at the seams since everybody's keeping them robots each time they buy a pack of IKEA furniture.
and everybody will yearn for these damn allen keys...
its a social commentary. probably.