Diesel: Global Warming, Rushmore mountain

Global warming ready

Advertising Agency: Marcel, Paris, France
Creative director / Copywriter: Frederic Temin
Art directors: Nicolas Chauvin, Romin Favre
Photographer: Terry Richardson

May, 2007


Ravages's picture
842 pencils

Saw them on Shedwa. Liked it, for whatever reasons. Nice work on the images.
Oh, before the guardians of our climate jump on me, I agree Global Warming is all too dangerous and imminent. That doesn't stop me from liking these.


roman-schwienbacher.com's picture
1021 pencils

the way they managed to combine two masseges.
very clever

itch's picture
806 pencils

yeah, nice campaign!
great idea! fresh!

* it's not how good you are. it's how good you want it to be *

scarfinati's picture
843 pencils

No. This doesnt work. To me its two differnet messages stuck together. What does Diesel have to do with global warming? And what does global warming ready mean anyway?

Diesel sucks anyway. Overrated. overpriced and overexposed...

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

couldn't agree more. They're just cashing in on the Golbal Warming topic. These have no meaning.

The fact of the matter is that if this happens to the world, not even diesel jeans will survive, which is the implication here. When the entire world is under water and humans are fighting for their very survival, are jeans going to be anybody's main concern? And where will they be manufactured? Space? I know I'm being literal, but these are just plain dumb.

Ogawavin's picture
8 pencils

if you think about it literally, i agree its dumb. but then again, its a nice photo <3

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

i agree. great images.

ivan's picture

What global warming? I just see a chick being oiled up. :)

rembrandt's picture
42 pencils

that works for me as well. Screw the rest of the picture, let's just have oiled up beauties

Guest's picture

The artist - supurb job.
The ad exec that decided to run it - idiot.

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