Diesel: Global Warming, Great Wall of China

Global warming ready

Advertising Agency: Marcel, Paris, France
Creative director / Copywriter: Frederic Temin
Art directors: Nicolas Chauvin, Romin Favre
Photographer: Terry Richardson

May 2007


A. J. SMITH's picture
2824 pencils


Good old diesel.

It's only an ad.

king chen's picture
king chen
28 pencils

The idiot, the Great Wall is cannot by the desert flooding, the retarded creativity, does not understand do not do,

A. J. SMITH's picture
2824 pencils

Is doesn't matter whether it could ACTUALLY happen for real, you understand the concept?

Many ads exagerate, you understand the principles this is trying to convey I assume (otherwise you should be hearing alarm bells) so you get that this is an exaggeration?

Try not to take it so literally

It's only an ad.

Andreas TM's picture
Andreas TM
129 pencils

And you should study a bit of English... Ok, advertising as well...

miko1aj's picture
3086 pencils

and I like that they didn't stop after creating third, fourth, fifth etc... Whole spectrum is beautifully done.

ivan's picture

I was under the impression that part of the Great Wall is already in desert.

itch's picture
806 pencils

woahhhhhhhh.. dis piece is really nice..

* it's not how good you are. it's how good you want it to be *

fractalrene's picture
1504 pencils

I saw just a part of this campaign in Archive, quite good isn't it? I like the approach and the photography (on the others executions a lot more than on this one). Creativity is about breaking the paradigm and I just love how this guys used the global warming resource. After all, fashion is vanity, is everything about yourself and how you feel, so scr#w the world.

ivan's picture

Yes, they already left the agency! :)

Guest's picture

Back off bitch

ManchuChanchu's picture
701 pencils

Beautiful! Love the way they've shown the irreverance of the brand. Awesome photography n finish.

Guest's picture

creo que es una imagen bien lograda, la campaña en general trae conceptos nuevos, surrealistas y cargadas de un ideal global, un problema que empaña a las grandes urbes, asi como tanbien cada individuo de este planeta, eh visto peores cosas en tontas cintas cinematograficas de EU, ahy ta mi humilde opinion... saludos.

jono08's picture

King Chen, can I have some of that Opium after you... Kampaii

Guest's picture

Why is there so much sand?

Guest's picture

u shd notice that her arse is on burning marble please help her guy
its a punishment of her sins

riyelam's picture
366 pencils

There is a small mistake in the ad.

Log in or register to post comments