Diesel: Fresh & Bright Superheroes, Naker

Fresh & Bright Superheroes
Mr. Naker
Undresses any woman (in his mind)

Advertising Agency: DoubleYou, Spain
Photographer: Robert Bartholot
Published: December 2010


CuriousPencil's picture
4225 pencils

Dumbfounded. There's a whole family of these irrelevant creatures: http://www.diesel.com/freshandbright/ with pointless powers (though 'Supperman' and 'Miss Dismiss' are actually funny). Is this going for the nuclear radiation brightness of the 40s via the superhero cheezwhiz of the 50s for a generation who missed everything pre- the 80s?

CommandZ's picture
2502 pencils

Sorry, still feels too close to the Radio Shack holiday campaign.

Reality Check's picture
Reality Check
2123 pencils

Gets points for oddness. Excellence is another matter.

mdb1974's picture
411 pencils

My favorite one was "Mr. Whattheheckareyoutalkingabout." Actually though, after visiting the site, it's a pretty cool deal. It's a bit off the wall, but so are a $26 pair of briefs.

RE: RadioShack comment, nothing like the Shack. The art direction is inconveniently similar but these are divergent ideas.

luispiter's picture
2756 pencils

jajajaj my favorite.. its the funny... congrats for this campain

GustavinJD's picture
8 pencils

So smart.......it keeps diesel scence...

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