Diesel: Be stupid, 32

Stupid is trial and error. Mostly error.

Campaign microsite: http://www.diesel.com/be-stupid

Advertising Agency: Anomaly, London, UK

January 2010


Lizaad's picture
146 pencils

I want to be stupid!

Marlus Lau's picture
Marlus Lau
1808 pencils


silvi's picture
4172 pencils

Stupid is a squeletor jumping over another stupid.
Sorry! This campaign inspired stupid comments.

flavourfish's picture
125 pencils

I agree with silvi. But I think the idea is okey, all though its all messed up. This compared to other Diesel campaings.... hm.
But if they wanted to make the ads error and stupid too, they almost made it, but then they made to much out of the point, but not enough, because the ads seam to be "well designed"
and then they should have been awfull designed on purpose...

But it may work on some people, an I guess thats what Diesel aim for.

J Designer's picture
J Designer
2420 pencils

lol - Ive done this! it didnt end too good for the guy :P
Love the campain!

Selene S's picture
Selene S
35 pencils

The look on his face: Priceless!

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