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Be stupid, 20

Agency: 
Published/Aired: 
January 2010
Description: 

Campaign microsite: http://www.diesel.com/be-stupid

Smart may have the brains, but stupid has the balls.

Advertising Agency: Anomaly, London, UK

Comments (14)

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Highest Rated

dodi077's picture
dodi077
Activity Score 37

she aint't got no balls.. ;)

Ello_der's picture
Ello_der
Activity Score 22

Okay...

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I quite like this campagn but are Diesel is calling itself stupid...

talkingisfree's picture
talkingisfree
Activity Score 2710

Well, I think they're just calling themselves smart, in a stupid way. Which is really funny. I love the campaign.

Wordnerd's picture
Wordnerd
Activity Score 6692

me too. i like the looks, i love the copies. great website, great campaign

AmigoInvisible's picture
AmigoInvisible
Activity Score 195

Well aren't you clever, jackmancer.

silvi's picture
silvi
Activity Score 4172

It seems to me like Diesel is for stupid people. beautiful but stupid people. Sorry.

agwbl's picture
agwbl
Activity Score 304

... and stupid women who apparently have balls?

sajocobe's picture
sajocobe
Activity Score 30

no lo tomes tan literal silvi

bhatnaturally's picture
bhatnaturally
Activity Score 95

This campaign is getting panned (mostly). My initial reaction too was WTF? But I think it's on the mark in terms of creating controversy and buzz.

rolling.stone's picture
rolling.stone
Activity Score 2741

exhibitionism

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

seems like something you'd do at school if you were trying to act all cool. Dude! Yes, it takes balls to create a stupid campaign. lol

velle's picture
velle
Activity Score 1550

...double post

velle's picture
velle
Activity Score 1550

i have friends like this who went farther in life after college than the so-called smart ones

so, anyway, this is one brash, confident brand... much like its TA, and it works. i love diesel, though im not its TA.

dodi077's picture
dodi077
Activity Score 37

she aint't got no balls.. ;)

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