Advertising Agency: FCB Cape Town, South Africa
Creative Director: Francois de Villiers
Art Director: Anthony de Klerk
Copywriter: Marius van Rensburg
Photographer: Chad Henning
For the sake of the ad, yes. But if I came upon this image in a newspaper (without the man standing there) I would also find it odd that the UN would put up a sign with that message.
but in REAL LIFE, not for the ad, why would it be there? why would you walk down the street and see a sign like that? thus, i like the ad LESS, because the sign isn't something he might actually be standing in front of.
- http://www.freerangerobot.com
Yea, even i was thinking of the same thing. They lose half their viewership with this very ad. Bad conduct. Newspaper-Epitome of Justice and Free from prejudices.
True or not, running such an agenda driven ad shows extremely poor judgement for a "news" paper. It is little wonder that newspapers are going out of business.
Comments
why would there be a sign that says "involved in africa"?
-
http://www.freerangerobot.com
Why on earth would you question that, it's pretty relevant being there isn't it?
For the sake of the ad, yes. But if I came upon this image in a newspaper (without the man standing there) I would also find it odd that the UN would put up a sign with that message.
but in REAL LIFE, not for the ad, why would it be there? why would you walk down the street and see a sign like that? thus, i like the ad LESS, because the sign isn't something he might actually be standing in front of.
-
http://www.freerangerobot.com
why a newspaper would take this kind of editorial position?!
Yea, even i was thinking of the same thing. They lose half their viewership with this very ad. Bad conduct. Newspaper-Epitome of Justice and Free from prejudices.
---
It comes just like that!
Given that the newspaper is an African newspaper its better qualified than most of this forum to make such a statement
that's the ad that they wanted to show. great dudes.
True or not, running such an agenda driven ad shows extremely poor judgement for a "news" paper. It is little wonder that newspapers are going out of business.
nice n fresh
cool ads. the message is clear and defines exactly what these papers are about. I really don't get the pointless comments above about the sign...
agree!
very sahrp and simple.
one of the best ads i´ve seen in a while.
(sad enuff.)
_________________________
it´s been done, already.
I dare to like it.
Post new comment