Die Burger: Iwo Jima

Die Burger: Iwo Jima

Get talking.

The ad refers to Iwo Jima

Advertising Agency: FCB Cape Town, South Africa
Creative Director: Francois de Villiers
Art Director: Anthony de Klerk
Copywriter: Marius van Rensburg
Photographer: Chad Henning

Your rating: None Average: 5.5 (56 votes)

Comments

Submitted by chimie on Sat, 2007-12-29 12:03.

I thought first Die Burger is a new fast food chain. :-)
It means The Citizen.

Submitted by armestar07 on Sat, 2007-12-29 12:37.

That picture is all the truth.

Submitted by HemingwayGyro on Sat, 2007-12-29 13:13.

this is good.

Submitted by laserbeak on Tue, 2008-01-01 17:24.

Good? Not for supposedly impartial journalism it isn't. Clearly representative of the unfortunate decline of unbiased, non-agenda driven reporting.

Submitted by copycomoelcopi on Wed, 2008-01-02 13:13.

didn't read the tagline? "get talking" invites to debate.

Submitted by laserbeak on Wed, 2008-01-02 18:53.

Yes, I did read the tagline copycomoelcopi. Inviting discussion is great. Presenting a hyper-partisan point-of-view, as this ad does, calls into question this journalistic institution's ability to present information accurately and fairly. Not a good thing for a "news"paper. Wouldn't you agree? Or are you equally blinded by your biases?

Submitted by Kris on Sat, 2007-12-29 15:06.

I've hardly ever seen a campaign that is this poignant and relevant to current events. It's a shame there's so few, but what's there is amazing in my opinion.

Submitted by Tinglow on Sun, 2007-12-30 02:52.

Not current events maan.0.0.Iwo Jima, World war II, 1945! Very relevant though.

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It comes just like that!

Submitted by Kris on Sun, 2007-12-30 07:42.

Ofcourse! And me thinking it was about the middle east, how silly.

Submitted by Tinglow on Sun, 2007-12-30 02:53.

8/10
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It comes just like that!

push's picture
Submitted by push on Sun, 2007-12-30 03:05.

this is great work...

art director

Submitted by brough on Sun, 2007-12-30 03:40.

distasteful.

I suppose Reuters etc are fast becoming ad agencies too, but blurring the lines between reportage and oped like this doesn't seem so smart. It's not like there aren't real pics they could have used.

on the Iwo Jima angle:

http://formerspook.blogspot.com/2007/11/picture-of-week-and-probably-y...

wasn't there a campaign very similar to this a few months back, also for a news org... the puppet soldiers?

at least it was dusty (it is meant to be a desert, after all):

http://adsoftheworld.com/media/print/terra_news_exercise

Submitted by laserbeak on Tue, 2008-01-01 17:25.

couldn't agree more.

Submitted by brough on Sun, 2007-12-30 03:42.

(and shouldn't the tag be get drilling...)

Submitted by adphotog on Sun, 2007-12-30 23:16.

too easy, whatever....

peterstrange's picture
Submitted by peterstrange on Tue, 2008-01-01 11:21.

Very good.

Submitted by ssguixi on Tue, 2008-01-01 20:07.

how ironic..

Submitted by ManchuChanchu on Wed, 2008-01-02 01:11.

what is happennng in this visual? Can anyone please explain?