Dictator

Democracy is stronger in the newspaper.
ANJ. National Newspaper Association.

Campaign for The National Newspaper Association to reassure the importance of the newspaper as a media that goes deep into the news.

Advertising Agency: F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil
Client: National Newspaper Association
Copywriter: Eduardo Lima
Art Directors: Luciano Lincoln
Creative Directors: Fabio Fernandes and Eduardo Lima
Photographer: Alexandre Ermel
Art buyers: Cristiano Godoy and Edna Bombini
Producers: José Roberto Jekl and Armando Ferreira

Published: 
May, 2007

9 comments

Chris's picture
Chris
1985 pencils

would have put this dude in greens, he looks like a marine.

ivan's picture
ivan

Small Caribbean nation dictators supposed to wear this general uniform.

Fk Mikenj's picture
Fk Mikenj
197 pencils

wow

tiny_wordz's picture
tiny_wordz
325 pencils

the idea is great. thx ivan for making me see this today. i now know there's still hope for creativ advertising.

ivan's picture
ivan

You're most welcome. Thanks for stopping by today! :)

A. J. SMITH's picture
A. J. SMITH
2824 pencils

This is fucking class!

I FAR prefer it to the Mexican paper one from before with the Virginia tech ad (oh dear, have I opened a can of worms?!)

-----------------------------
It's only an ad.

Rog's picture
Rog
6082 pencils

I'm with Buggers on all three counts.
Ad, fuck yeaaaaah!
Mexicans, hisssss!
Can, OPENED!

>>>> That's not an ad. THIS is an ad.

DarkSide's picture
DarkSide
1066 pencils

I like the art direction very much. Parabens!

I believe that the concept isn't as precise as it could. For me the idea is "how powerful newspaper are" (obviously not in this words, just the thought)
For example, what we see in the ad is the investigative power of media like when the newspaper denounces somebody, they're fucked (what is absolute false in Brazil.
So for me the concept "Democracy is stronger in newspaper" doesn't fit 100%...
But the art is great

Zelao's picture
Zelao

looks like they've killed some old man who brings bread everyday to the park to feed the pigeons..

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