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Smile

Published/Aired: 
April 2010
Description: 

In Thailand, contraception pills ad are challenged with the obligation that does not allow them to advertised the product as "contraception pills" as such. So it has to be market as a pill which adjust women hormone to enhance their skin instead, but still somehow suggesting the "birth control" element discreetly.

Creative: Trong Ronakiat

Comments (12)

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Highest Rated

Guest's picture
Guest

It's the pills pack and it's got these arrows to help you with the dosage. As you finish the pills, you get better. As a user of this, I understood it immediately. Like it.

shahidali's picture
shahidali
Activity Score 4069

very interesting brief. I didn't know the fact.

shahid

Adaddicted's picture
Adaddicted
Activity Score 3435

do not allow in Thailand!???

withalltherespects

alejulimaty's picture
alejulimaty
Activity Score 842

in what year are we??

morse's picture
morse
Activity Score 17364

I don't get this one. Wider smile as days go by??

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

luispiter's picture
luispiter
Activity Score 2756

naaaaa

J Designer's picture
J Designer
Activity Score 2420

I know how hard it is to comply with other culture's laws on advertising. I had to do an ad for a martini glass and cocktail shaker without implying that they are used for alcohol!

I think you did well here.
This advert clearly shows the skin and hair improving with the use of the pills, but I like the slight humor at the end - I can almost imagine here yelling "yes I'm still not pregnant!"

AssassinX's picture
AssassinX
Activity Score 1329

Interesting form.

Well, maybe they could make the ad itself more interesting, cos the idea now is too basic n tedious.

sarvagya's picture
sarvagya
Activity Score 77

have you tried to show the menstrual cycle which is of 28 days' !!!!!!!!

Sarvagya

ek kanya's picture
ek kanya
Activity Score 814

nice. very nice.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

angieraj's picture
angieraj
Activity Score 428

This is one of the best ads Ive seen.

In a country where contraception cannot be advertised, they have found such an amazing way to say the same thing at the same time being politically correct.

The target audience would understand and connect to it, simple and kind of funny as well!

Cognito Ergo Sum

Istiko's picture
Istiko
Activity Score 165

thoughful ad

Guest's picture
Guest

It's the pills pack and it's got these arrows to help you with the dosage. As you finish the pills, you get better. As a user of this, I understood it immediately. Like it.

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