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School Bus Driver

Agency: 
Published/Aired: 
July 2011
28147
Description: 

Print advertisment created by Leo Burnett, Hong Kong for Diamond Coffee, within the category: Non-Alcoholic Drinks.

When everyone depends on your to stay awake.

Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Director: Nutchanun Chiaphanumas
Art Director: Nateepat Jaturonrasmi
Copywriters: Spring Liu, Nutchanun Chiaphanumas
Advertiser’s Supervisor: Xiuhua Li
Account Manager: Karen Peng
Account Supervisor: Kennie Chung
Illustrator: Remix Studio Bangkok
Photographer: Nok Pipattungkul

Comments (12)

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Highest Rated

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

beautiful,
deserve the LION.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Pentastic's picture
Pentastic
Activity Score 53

nice and easy!! Like'em... :-)

SoCH_TO's picture
SoCH_TO
Activity Score 967

Nice Idea & Execution

Live with Passion

Fzzz's picture
Fzzz
Activity Score 5

excellent!

Fullmeals's picture
Fullmeals
Activity Score 16

i don't like this idea. insensitive.

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

beautiful,
deserve the LION.

"If you are irritated by every rub, how will you be polished?"
— Rumi

murugesh's picture
murugesh
Activity Score 75

excellent. 100%

CuriousPencil's picture
CuriousPencil
Activity Score 4225

This is an ad for caffeine. Not a brand.

Taylormade's picture
Taylormade
Activity Score 408

It's smart execution. I question the strategic thinking though. If it were an ad for extra-caffeinated coffee it would make sense - although it's still a bit overly heavy handed: drink this coffee or you'll soon be out living on the street, with your family up on your shoulders too. But that might be a cultural thing, I dunno.

Taylormade's picture
Taylormade
Activity Score 408

I said family above, but that refers to the other execution. I get this guy is a school bus driver.

LeroyChristian's picture
LeroyChristian
Activity Score 392

interesting

dumb-dumber's picture
dumb-dumber
Activity Score 33

goo idea

penny'sworth's picture
penny'sworth
Activity Score 110

Strong execution and clever idea but misses out on a detail. I agree with Curious pencil. Its a ad for strong coffee but the copy doesn't suggest it. Its a bit too generic for coffee.

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