Diamond Coffee: School Bus Driver

When everyone depends on your to stay awake.

Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Director: Nutchanun Chiaphanumas
Art Director: Nateepat Jaturonrasmi
Copywriters: Spring Liu, Nutchanun Chiaphanumas
Advertiser’s Supervisor: Xiuhua Li
Account Manager: Karen Peng
Account Supervisor: Kennie Chung
Illustrator: Remix Studio Bangkok
Photographer: Nok Pipattungkul

Related videos by Shutterstock

12 comments

Pentastic's picture
Pentastic
53 pencils

nice and easy!! Like'em... :-)

SoCH_TO's picture
SoCH_TO
953 pencils

Nice Idea & Execution

Live with Passion

Fzzz's picture
Fzzz
5 pencils

excellent!

Fullmeals's picture
Fullmeals
16 pencils

i don't like this idea. insensitive.

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

beautiful,
deserve the LION.

"If you are irritated by every rub, how will you be polished?"
— Rumi

murugesh's picture
murugesh
75 pencils

excellent. 100%

CuriousPencil's picture
CuriousPencil
4227 pencils

This is an ad for caffeine. Not a brand.

Taylormade's picture
Taylormade
412 pencils

It's smart execution. I question the strategic thinking though. If it were an ad for extra-caffeinated coffee it would make sense - although it's still a bit overly heavy handed: drink this coffee or you'll soon be out living on the street, with your family up on your shoulders too. But that might be a cultural thing, I dunno.

Taylormade's picture
Taylormade
412 pencils

I said family above, but that refers to the other execution. I get this guy is a school bus driver.

LeroyChristian's picture
LeroyChristian
392 pencils

interesting

dumb-dumber's picture
dumb-dumber
33 pencils

goo idea

penny'sworth's picture
penny'sworth
110 pencils

Strong execution and clever idea but misses out on a detail. I agree with Curious pencil. Its a ad for strong coffee but the copy doesn't suggest it. Its a bit too generic for coffee.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments