Diadema City: Violence against women, Pink

Some women look for the man of their dreams but end up finding their worst nightmare.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Directors: Rafael Gomes, Marcello Celli
Copywriters: Leonardo Parnes, Alexandre Henrique
Illustrator: Conrad Roset
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
Published: December 2011

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12 comments

iambusy's picture
iambusy
2219 pencils

huh...bias

busy.

Hadrons's picture
Hadrons
5743 pencils

it's bad. All the women in this campaign are better looking with colors. The agency missed the execution.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Milan Solanki's picture
Milan Solanki
986 pencils

yes, i take your point. They look rather gorgeous with all these colors.

vote4pedro's picture
vote4pedro
4601 pencils

Maybe the lines were better in Portuguese, but these are just bad.

shahidali's picture
shahidali
4069 pencils

such a cliché can be owned by two copy writers!!!! whats happening?

shahid

Reem21's picture
Reem21
31 pencils

and they hired two copywriters to come up with such sentence??!! ... Anyone can write that line!

Billoughsby's picture
Billoughsby
5091 pencils

I'm willing to assume the problem with the copy lies in the perennial issue of translating idioms.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Nike Diesel's picture
Nike Diesel
13389 pencils

Me too.

Roger Keynes's picture
Roger Keynes
5498 pencils

Love the art. Lose the headline.

Will Think for Salary

Glut's picture
Glut
3947 pencils

art work is great but on every ad the copy level drops.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

good artwork, good idea...not so much the copy

Lazarus's picture
Lazarus
1502 pencils

Nothing nice about this.

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