Diadema City: Violence against women, Pink
Some women look for the man of their dreams but end up finding their worst nightmare.
Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Directors: Rafael Gomes, Marcello Celli
Copywriters: Leonardo Parnes, Alexandre Henrique
Illustrator: Conrad Roset
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
Published: December 2011


12 Comments
huh...bias
busy.
it's bad. All the women in this campaign are better looking with colors. The agency missed the execution.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
yes, i take your point. They look rather gorgeous with all these colors.
Maybe the lines were better in Portuguese, but these are just bad.
such a cliché can be owned by two copy writers!!!! whats happening?
shahid
and they hired two copywriters to come up with such sentence??!! ... Anyone can write that line!
I'm willing to assume the problem with the copy lies in the perennial issue of translating idioms.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Me too.
Love the art. Lose the headline.
Will Think for Salary
art work is great but on every ad the copy level drops.
good artwork, good idea...not so much the copy
http://www.mandarinoadv.com
Nothing nice about this.