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Diadema City: Violence against women, Pink

Diadema City: Violence against women, Pink
Your rating: None Average: 8.8 (98 votes)

Some women look for the man of their dreams but end up finding their worst nightmare.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Directors: Rafael Gomes, Marcello Celli
Copywriters: Leonardo Parnes, Alexandre Henrique
Illustrator: Conrad Roset
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
Published: December 2011

12 Comments

iambusy's picture 1661 pencils
iambusy | Fri, 2011-12-23 00:29
2

huh...bias

busy.

Hadrons's picture 5392 pencils
Hadrons | Fri, 2011-12-23 02:28

it's bad. All the women in this campaign are better looking with colors. The agency missed the execution.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Milan Solanki's picture 698 pencils
Milan Solanki | Fri, 2011-12-23 07:43

yes, i take your point. They look rather gorgeous with all these colors.

vote4pedro's picture 3785 pencils
vote4pedro | Fri, 2011-12-23 11:21

Maybe the lines were better in Portuguese, but these are just bad.

shahidali's picture 3864 pencils
shahidali | Sat, 2011-12-24 02:34
1

such a cliché can be owned by two copy writers!!!! whats happening?

shahid

Reem21's picture 31 pencils
Reem21 | Sat, 2011-12-24 03:16

and they hired two copywriters to come up with such sentence??!! ... Anyone can write that line!

Billoughsby's picture 5127 pencils
Billoughsby | Sat, 2011-12-24 14:50

I'm willing to assume the problem with the copy lies in the perennial issue of translating idioms.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Nike Diesel's picture 6832 pencils
Nike Diesel | Tue, 2011-12-27 07:41

Me too.

Roger Keynes's picture 4088 pencils
Roger Keynes | Sun, 2011-12-25 21:31
7

Love the art. Lose the headline.

Will Think for Salary

Glut's picture 4076 pencils
Glut | Mon, 2011-12-26 09:09

art work is great but on every ad the copy level drops.

MicheleVirgilio's picture 2372 pencils
MicheleVirgilio | Wed, 2011-12-28 05:09

good artwork, good idea...not so much the copy

http://www.mandarinoadv.com

Lazarus's picture 1304 pencils
Lazarus | Thu, 2011-12-29 08:34

Nothing nice about this.

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