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Violence against women, Pink

Agency: 
Published/Aired: 
December 2011
Description: 

Some women look for the man of their dreams but end up finding their worst nightmare.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Directors: Rafael Gomes, Marcello Celli
Copywriters: Leonardo Parnes, Alexandre Henrique
Illustrator: Conrad Roset
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa

Comments (12)

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Highest Rated

Lazarus's picture
Lazarus
Activity Score 1536

Nothing nice about this.

iambusy's picture
iambusy
Activity Score 2219

huh...bias

busy.

Hadrons's picture
Hadrons
Activity Score 6017

it's bad. All the women in this campaign are better looking with colors. The agency missed the execution.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Milan Solanki's picture
Milan Solanki
Activity Score 994

yes, i take your point. They look rather gorgeous with all these colors.

vote4pedro's picture
vote4pedro
Activity Score 4601

Maybe the lines were better in Portuguese, but these are just bad.

shahidali's picture
shahidali
Activity Score 4069

such a cliché can be owned by two copy writers!!!! whats happening?

shahid

Reem21's picture
Reem21
Activity Score 31

and they hired two copywriters to come up with such sentence??!! ... Anyone can write that line!

Billoughsby's picture
Billoughsby
Activity Score 5144

I'm willing to assume the problem with the copy lies in the perennial issue of translating idioms.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Me too.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Love the art. Lose the headline.

The Jobless Writer
Will Think for Salary

Glut's picture
Glut
Activity Score 3937

art work is great but on every ad the copy level drops.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

good artwork, good idea...not so much the copy

Lazarus's picture
Lazarus
Activity Score 1536

Nothing nice about this.

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