Diadema City: Balloons, House

Those who release balloons don't know where it may fall.
Release balloons may destroy houses, forests and even lives.

During june and july in Brazil, several people release unmanned balloons that once they fall, cause fire and huge damages. Diadema is one of the many cities which has this problem.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Rafael Gomes
Copywriter: Leonardo Parnes
Planner: Einhart Jacome da Paz
Creative VP: Haroldo Cardoso
Illustrator: zquatro
Retouching: Daniel Xavier
Published: July 2011

Related videos by Shutterstock

8 comments

The JACK's picture
The JACK
438 pencils

fantastic...

ignitionspark's picture
ignitionspark
212 pencils

Good Idea!

sakshi.89mahajan's picture
sakshi.89mahajan
88 pencils

good work :)

lessismore's picture
lessismore
251 pencils

very nice artwork !

dsklan's picture
dsklan
1927 pencils

advertising against balloons?! whats next?

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

Attractive artwork, but its too far removed from us (up in the dark, cloudy sky) to really deliver any emotional punch. Think about some of the old "Smokey the Bear" forest fire awareness commercials. They found ways to make you "feel" the impact of your actions.

Jackbr's picture
Jackbr
1360 pencils

Vida inteligente em SP fora da Vila Olimpia. Bacana.

Jack

Cristiano Rossi's picture
Cristiano Rossi
2 pencils

Very, very important!

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments