Diadema City: Balloons, House

Those who release balloons don't know where it may fall.
Release balloons may destroy houses, forests and even lives.

During june and july in Brazil, several people release unmanned balloons that once they fall, cause fire and huge damages. Diadema is one of the many cities which has this problem.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Rafael Gomes
Copywriter: Leonardo Parnes
Planner: Einhart Jacome da Paz
Creative VP: Haroldo Cardoso
Illustrator: zquatro
Retouching: Daniel Xavier
Published: July 2011

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The JACK's picture
438 pencils


ignitionspark's picture
212 pencils

Good Idea!

sakshi.89mahajan's picture
88 pencils

good work :)

lessismore's picture
251 pencils

very nice artwork !

dsklan's picture
1927 pencils

advertising against balloons?! whats next?

JeffGreenhouse's picture
310 pencils

Attractive artwork, but its too far removed from us (up in the dark, cloudy sky) to really deliver any emotional punch. Think about some of the old "Smokey the Bear" forest fire awareness commercials. They found ways to make you "feel" the impact of your actions.

Jackbr's picture
1371 pencils

Vida inteligente em SP fora da Vila Olimpia. Bacana.


Cristiano Rossi's picture
Cristiano Rossi
2 pencils

Very, very important!

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