Diadema City: Balloons, House
Those who release balloons don't know where it may fall.
Release balloons may destroy houses, forests and even lives.
During june and july in Brazil, several people release unmanned balloons that once they fall, cause fire and huge damages. Diadema is one of the many cities which has this problem.
Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Rafael Gomes
Copywriter: Leonardo Parnes
Planner: Einhart Jacome da Paz
Creative VP: Haroldo Cardoso
Retouching: Daniel Xavier
Published: July 2011