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Balloons, Car

Agency: 
Published/Aired: 
July 2011
Description: 

During june and july in Brazil, several people release unmanned balloons that once they fall, cause fire and huge damages. Diadema is one of the many cities which has this problem.

Those who release balloons don't know where it may fall.
Release balloons may destroy houses, forests and even lives.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Rafael Gomes
Copywriter: Leonardo Parnes
Planner: Einhart Jacome da Paz
Creative VP: Haroldo Cardoso
Illustrator: zquatro
Retouching: Daniel Xavier

Comments (6)

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Highest Rated

dbor's picture
dbor
Activity Score 1455

I have a better slogan: "Release nuclear rockets may destroy houses, forests and even lives!"

ishiboy's picture
ishiboy
Activity Score 497

Nice execution, but would have appreciated a little more thought... too obvious, once you understand the brief.

Shawali's picture
Shawali
Activity Score 8442

It's a joke, right?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

Visually interesting, but ultimately not very impactful. There's no real sense of emotion coming through.

Glut's picture
Glut
Activity Score 3937

excellent art work, simple idea but really usefull

ace85le's picture
ace85le
Activity Score 3939

Like the simplicity. Compact and solid.

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dbor's picture
dbor
Activity Score 1455

I have a better slogan: "Release nuclear rockets may destroy houses, forests and even lives!"

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