Diadema City: Balloons, Car

Those who release balloons don't know where it may fall.
Release balloons may destroy houses, forests and even lives.

During june and july in Brazil, several people release unmanned balloons that once they fall, cause fire and huge damages. Diadema is one of the many cities which has this problem.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Rafael Gomes
Copywriter: Leonardo Parnes
Planner: Einhart Jacome da Paz
Creative VP: Haroldo Cardoso
Illustrator: zquatro
Retouching: Daniel Xavier
Published: July 2011

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6 comments

ishiboy's picture
ishiboy
497 pencils

Nice execution, but would have appreciated a little more thought... too obvious, once you understand the brief.

Shawali's picture
Shawali
8390 pencils

It's a joke, right?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

Visually interesting, but ultimately not very impactful. There's no real sense of emotion coming through.

Glut's picture
Glut
3947 pencils

excellent art work, simple idea but really usefull

ace85le's picture
ace85le
3939 pencils

Like the simplicity. Compact and solid.

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dbor's picture
dbor
1455 pencils

I have a better slogan: "Release nuclear rockets may destroy houses, forests and even lives!"

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