Dia Supermarket: Paulo

The bad things that went through your eat must get out.

Advertising Agency: Z+ Comunicação, Brazil
Creative Director: Manoel Zanzoti
Copywriter: Juliano Ribas
Art Director: Marcos Magario Filho
Account Director: Anita Souza
Photographers: Thomas Susemihl, Marcelo Ribeiro
Retoucher: ArtLuz
Illustrator: Un Mariachi
Account manager: Rodrigo Souza
Art buyer: Alice Iamamura
Published:

7 comments

tirthomitro's picture
tirthomitro
2764 pencils

cool. pretty cool.

they showed me a picture & i laughed
dignity has never been photographed

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I know it's a joke but I think it's too far from the product, and doesn't make a 100% sense.

certaintly's picture
certaintly
4056 pencils

yep. very bad in my opinion.

also, this concept has been used a million times now.

jackblack's picture
jackblack
2328 pencils

Bad photoshop. Bad concept. Bad everything.

kleenex's picture
kleenex
34654 pencils

I say they have a concept.

salil.sharma's picture
salil.sharma
2331 pencils

Lovely ! Simple & creative

Klara K.'s picture
Klara K.
2695 pencils

Very unclear and difficult to understand without the mini copy in the corner.

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