DIA Red Pepper Sauce: Garden

DIA red pepper sauce. You go, but you come back.

Advertising Agency: Havas Z+, Brazil
Creative: Rodrigo Almeida
Creative Director: Manoel Zanzoti
Senior Art Directors: Danillo Ferrari, Tércio Alves
Senior Copywriters: Zé Ricardo Novoa, Alexandre Peregrino
Art Buyer: Alice Iamamura
Account Director: Anita Souza
Illustration / Image Treatment: Icarus CI
Media: João Sobrinho, Rodney Ulrich

4 comments

@minas_mars's picture
@minas_mars
1611 pencils

This is "WOW" bad

I'm gonna try say something positive

LeeAnderson's picture
LeeAnderson
166 pencils

So this sauce is "hellish" ?
I can understand the direction they want to go in, but it can be misinterpreted

Uncertain's picture
Uncertain
569 pencils

Horrible copy. Horrible concept. Horrible design.

Uncertain | Assumption is the Mother of All Fuckups

Jaytesh's picture
Jaytesh
122 pencils

You go, But you come back?
Dafuq does that even mean?

Today's world runs on the bread and butter of a copywriter, "Short is sweet".
Woohoot!

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