slim's picture
1047 pencils


nuclearshower's picture
233 pencils

I think it meant "Ups placing things wrongly", I dont really like it anyway

me thinks's picture
me thinks
722 pencils

I don’t like it. Sorry. Nope.

FAMI's picture
19 pencils

"It doesn’t make sense to me" what this advert trying to say can anyone tell me pls...

rajeshmkd's picture
16 pencils

they are connecting links. " this is one's speak ends and " is other's beginnings.

brandsurgeon's picture
693 pencils

connecting links?!? This isn't a telecomms ad!

Most times, worst enemies used to be best friends...

ming the merciless's picture
ming the merciless
190 pencils

Do DHL need to acjnowledge their opposition?

LSR's picture
17 pencils


Tero Ylitalo's picture
Tero Ylitalo
628 pencils

Ha ha, this is hilarious! "Ups" = "Oops". Still, hopefully DHL strikes back.

"Pastes like shit."

Chris's picture
1985 pencils

is it legal to take the piss out of someones logo? I thought they had to partly hide it.

Capitalist's picture
132 pencils

Is this for real??? Bacause, if it is...that's pretty brave!

salamandos's picture
1947 pencils

it's done for award purposes..

tamer samy's picture
tamer samy
683 pencils

I thought Germany is more powerful than that :(

creative420's picture
279 pencils

he he.. real bold.. lets wait for Oops to strike back.

johann.s's picture
112 pencils

UPS boring ... tooooo much inspiration ;)

Desi's picture
1052 pencils

DHL is ogilvy's germany's client.
As a stupid consumer I will start using UPS as the logo is bigger and the ad says that UPS is bigger then DHL.

salamandos's picture
1947 pencils

I think it is not working either.

Corona Raymaker's picture
Corona Raymaker
549 pencils

Ah, JvM again.
Hm, I told you ...

Have Heart's picture
Have Heart
922 pencils

It's a funny idea, but UPS always wins. Anyway, I don't like this kind of rival-ad stuff.

jungleraven's picture
291 pencils

hw th hell th TA is supposed to deciper this...seems unreal

Yokel's picture
604 pencils

Yeah, here in Germany ups is pronounced oops, and by putting it in ""s I guess that's what they're trying to say. But this is just dumb. I don't think that many are going to get it. At first view it said to me that UPS and DHL are working as partners.
For me this is more advertizing for UPS.
If they really wanted to trash the competition they should have removed the text from the UPS logo. Kept the brown and gold and font and put the ups in quotes. Would have been clearer to the viewer and made them think.
Trashing the competition is a sign of a shitty company, and that fits DHL to a tee. Typical for german companies. Worst courier company I've had to deal with.

salamandos's picture
1947 pencils

haha fair comment

addyhoch10's picture
2592 pencils

i haven't seen it yet in germany and i think i wont ever.
as far as i know there not allowed to use the ups logo like this, according to german law.
if someone can disabuse me of the notion that this is pure scam i'd appreciate that and retract my presumption.

salamandos's picture
1947 pencils

it's an ad which aims at award shows - and it also has won sth. in the Eurobest 2006 -

Accidentally I saw it in a german art magazine but I don't think that I will see it again somewhere else..

MindDrift's picture
1150 pencils

Come on...Why are you guys so negative. It's one witty ad.

Eugens's picture
2624 pencils

it's working. it's witty. it's good. also it's a scam, most likely. ghost ad. will never be published. etc. but still.

Twombl's picture
184 pencils

Horrible. We are not on a quiz show.

Rog's picture
6092 pencils

Bit of a stretch for my liking.

>>>> That's not an ad. THIS is an ad.

balaazs's picture
66 pencils

imho this will be interpreted as a UPS ad for more than 80% of the customers.

adjie76's picture
2 pencils

I kinda like it.

picturejockey's picture
658 pencils

I a sorry but I don't get it

Javi Ending's picture
Javi Ending
130 pencils

I don't live in Germany so maybe it makes sense there, but this is HORRIBLE in my opinion. For the first seconds it struck me as a UPS ad but after about 4 secs i saw the DHL on the bottom. So, the "OOPS" is for you DHL.

Corona Raymaker's picture
Corona Raymaker
549 pencils

"I don't live in Germany so maybe it makes sense there, but this is HORRIBLE in my opinion"

As far as I, living and working in Germany, can say - you are absolutely right!

As I told you guys before: JvM

(can anyone here teach me how to quote correctly with html and stuff? i didn't get it...)

salamandos's picture
1947 pencils

what did You tell us before about JvM?

Vege Pop's picture
Vege Pop
84 pencils

I Love it! It's simple, funny and beautiful.

Some how don't understand why everybody is being so incredibly negative?

Corona Raymaker's picture
Corona Raymaker
549 pencils

Look at my profile -> track
you'll find out.

ripster's picture
152 pencils

This is about nothing. There is no fantastic creative idea in this. It's showing a stylish logo in an uncommon enviroment for no further reason than to catch the looks! I am not doubting, that it achieves that goal - but that's everything.

And I think that philosophy is significant for JvM.

La madre cuya hija vive en Alemania!


eyefeed's picture
11 pencils

This ad was shortlisted at Cannes 2006.

Corona Raymaker's picture
Corona Raymaker
549 pencils

"La madre cuya hija vive en Alemania!"

Exactamente. Segun: Sé lo, que de hablo.


khaikai's picture
8 pencils

UPS isn't in DHL's dialogue ?

jenm's picture
40 pencils

made me smile

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