DHL: Trojan Horse

Advertising Agency: Memac Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Director: Rafael Rizuto
Copywriter: Sascha Kuntze
Illustrator: Keith Thompsom
Released: February 2009

30 comments

Gualcor's picture
Gualcor
972 pencils

gorgeous

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
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john doe's picture
john doe
1571 pencils

no.

Guest's picture
Guest

no no NO no NO!!

Guest's picture
Guest

The bad surprise in the final

Guest's picture
Guest

no yes no maybe no no yes!

Guest's picture
Guest

maybe not approved

picktokyo's picture
picktokyo
1404 pencils

I like the illustration. however, idea is just plain. to make it better, probably the copy can be in the line of "We'll get it delivered no matter how"...

theanc's picture
theanc
2779 pencils
Guest's picture
Guest

I loved your idea! Nice illustration also

sneakyhands's picture
sneakyhands
1857 pencils

the illustration is nice, but the concept is something i'd see in a student book. the harsh truth is that it isn't selling package delivery to me.

Guest's picture
Guest

y u guys always blaming students, they will do better than this, anyway the illustration is nice..

talkingisfree's picture
talkingisfree
2614 pencils

Nice illustartion, stupid ad.

Guest's picture
Guest

Doesn't need copy to sell DHL. The purity of the idea sells DHL. The thinking behind the concept is the best of all, beyond the very nice illustration... The visual narrative is instant, meaning it works in any country in the world. Clever work should be applauded and admired – not handed schoolkid put-downs! Shame on you.

Guest's picture
Guest

guess some guys on this site just don't like this ad as much as you do.
get over it!

Guest's picture
Guest

Guys like me, for example.

Guest's picture
Guest

student level. boring.

Guest's picture
Guest

The concept is wrong. The look is old. No winner. (Except for your local awardshow where the CD is sittin in the jury)

Guest's picture
Guest

Easy thought

Guest's picture
Guest

the message is received ;)

Guest's picture
Guest

Nice idea,
Nice execution,
BUT
MESSAGE NOT DELIVERED,
Weak call for action.

Guest's picture
Guest

very nice illustration and concept is also superb i realy like the water of sky amazinnnnnnnnnnnnnnnng

theinspector's picture
theinspector
121 pencils

Hmmm, I have to agree with the message not being delivered.

Guest's picture
Guest

Its mean you can deliver anywhere but you're not speedy!

Guest's picture
Guest

thinking well

Guest's picture
Guest

thinking well

Guest's picture
Guest

I bet it caught your attention too that's why you're posting those negative comments. Student level? Nike's swoosh logo was created by a student. Message not delivered? Just by looking at it and by seeing the DHL logo, it says everything. DHL is DHL. Why tell the obvious? You want to tell people that they deliver stuff? Com'on...

Muhammad Imran's picture
Muhammad Imran
614 pencils

10 out of 10 for art direction. Thumbs up.

Guest's picture
Guest

The old masters of advertising struggled to achieve what they called 'story appeal'. And this has story appeal. It makes you ask questions. Funny, I was thinking of Ogilvy giving the tailor an eye patch, and just noticed it's from an Ogilvy agency. It delivers a message specifically emphasising their teamwork and logistics. It also has undercurrents of the warring nature of businesses and says 'we're on you're side'. By recalling the Troy myth it targets business leaders who are obsessed with and find inspiration in (and thus 'value' in) all things strategic. Of course 'we' know who DHL are. And do businesses know who they are?

Guest's picture
Guest

Dhl sends bombs .........Bad ad.

Guest's picture
Guest

yeah...ad would have rocked more so had there been no copy...

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