DHL: Trojan Horse
Advertising Agency: Memac Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Director: Rafael Rizuto
Copywriter: Sascha Kuntze
Illustrator: Keith Thompsom
Released: February 2009
30 Comments
gorgeous
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Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
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no.
no no NO no NO!!
The bad surprise in the final
no yes no maybe no no yes!
maybe not approved
I like the illustration. however, idea is just plain. to make it better, probably the copy can be in the line of "We'll get it delivered no matter how"...
Totally agree with you.
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I loved your idea! Nice illustration also
the illustration is nice, but the concept is something i'd see in a student book. the harsh truth is that it isn't selling package delivery to me.
y u guys always blaming students, they will do better than this, anyway the illustration is nice..
Nice illustartion, stupid ad.
Doesn't need copy to sell DHL. The purity of the idea sells DHL. The thinking behind the concept is the best of all, beyond the very nice illustration... The visual narrative is instant, meaning it works in any country in the world. Clever work should be applauded and admired – not handed schoolkid put-downs! Shame on you.
guess some guys on this site just don't like this ad as much as you do.
get over it!
Guys like me, for example.
student level. boring.
The concept is wrong. The look is old. No winner. (Except for your local awardshow where the CD is sittin in the jury)
Easy thought
the message is received ;)
Nice idea,
Nice execution,
BUT
MESSAGE NOT DELIVERED,
Weak call for action.
very nice illustration and concept is also superb i realy like the water of sky amazinnnnnnnnnnnnnnnng
Hmmm, I have to agree with the message not being delivered.
Its mean you can deliver anywhere but you're not speedy!
thinking well
thinking well
I bet it caught your attention too that's why you're posting those negative comments. Student level? Nike's swoosh logo was created by a student. Message not delivered? Just by looking at it and by seeing the DHL logo, it says everything. DHL is DHL. Why tell the obvious? You want to tell people that they deliver stuff? Com'on...
10 out of 10 for art direction. Thumbs up.
www.praxisadvertising.com
The old masters of advertising struggled to achieve what they called 'story appeal'. And this has story appeal. It makes you ask questions. Funny, I was thinking of Ogilvy giving the tailor an eye patch, and just noticed it's from an Ogilvy agency. It delivers a message specifically emphasising their teamwork and logistics. It also has undercurrents of the warring nature of businesses and says 'we're on you're side'. By recalling the Troy myth it targets business leaders who are obsessed with and find inspiration in (and thus 'value' in) all things strategic. Of course 'we' know who DHL are. And do businesses know who they are?
Dhl sends bombs .........Bad ad.
yeah...ad would have rocked more so had there been no copy...