DHL: Stairs

As certain as if it was put into your hands.

Advertising Agency: Ogilvy Budapest, Hungary
Creative Director / Copywriter: Gabor Spielmann
Art Director: Bruno Almeida
Illustrator: Morpho
Photographer: Pál Nánási
Published: January 2008

18 comments

Saatchi Makak's picture
Saatchi Makak
246 pencils

Err.

ahmed ragheb's picture
ahmed ragheb
297 pencils

SILLY idea ! but i like the view of the pic ! it self

triqaziz's picture
triqaziz
133 pencils

The copy n the visual are not matching

klaussnow's picture
klaussnow
1675 pencils

yeah, technically in the pic its going to the unknown, sooooooooooo......and dhl delivers it in person anyway, and so do countless other companies..duhduhduh.

... its already been done...

ackattak's picture
ackattak
396 pencils

Boooooooooo.

WhereIsMyBackPay's picture
WhereIsMyBackPay
177 pencils

At first sight, I thought this is an ad for National Geographic. :P

smilepig's picture
smilepig
254 pencils

IS IT LIKE THE FLASH COME TO DELIVER THE PACKAGE?I'M NOT SURE THAT I GET THIS RIGHT?

lucciano marisio's picture
lucciano marisio
166 pencils

:O

Lu

oblivion's picture
oblivion
14 pencils

last time i checked delivery companies communicated speed. y would dhl want to focus on safety all of a sudden?

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

I don't care graphically, this is great. I'll look twice, and oh oops, I get it.

bottleHeD's picture
bottleHeD
84 pencils

?
I can't understand that line, nor can i decipher the idea.

cullers's picture
cullers
332 pencils

I don't understand how the line and the visual are working together.

strayed_misfit's picture
strayed_misfit
25 pencils

i don't get it...

shades's picture
shades
78 pencils

i think i get it. should the extended yellow box not be replaced by outstretched arms though?????

Letitbe's picture
Letitbe
16 pencils

I would like it very, very, very much... if it was different: the man was distinctly the client, and the line was "As safe as if it had always been into your hands"

The visual is great, really catching, let you dream about the trip, but it works in the other direction: the box is just arrived.

What a pity...

mishkaa's picture
mishkaa
296 pencils

waaaa??

Wordnerd's picture
Wordnerd
6660 pencils

i have no idea what's the idea here

LeBigelow's picture
LeBigelow
23 pencils

Not bad, but the line should rather focus on sth. like "no matter what size or form" no? . Anyway, I'm no copywrighter.

Log in or register to post comments