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DHL: Stairs

DHL: Stairs
Your rating: None Average: 3.6 (14 votes)

As certain as if it was put into your hands.

Advertising Agency: Ogilvy Budapest, Hungary
Creative Director / Copywriter: Gabor Spielmann
Art Director: Bruno Almeida
Illustrator: Morpho
Photographer: Pál Nánási
Published: January 2008

18 Comments

Saatchi Makak's picture 248 pencils
Saatchi Makak | Sun, 2008-05-11 06:44

Err.

ahmed ragheb's picture 301 pencils
ahmed ragheb | Sun, 2008-05-11 06:53

SILLY idea ! but i like the view of the pic ! it self

triqaziz's picture 139 pencils
triqaziz | Sun, 2008-05-11 10:09

The copy n the visual are not matching

Tariq Aziz

klaussnow's picture 1689 pencils
klaussnow | Sun, 2008-05-11 10:29

yeah, technically in the pic its going to the unknown, sooooooooooo......and dhl delivers it in person anyway, and so do countless other companies..duhduhduh.

... its already been done...

ackattak's picture 396 pencils
ackattak | Sun, 2008-05-11 21:22

Boooooooooo.

WhereIsMyBackPay's picture 179 pencils
WhereIsMyBackPay | Sun, 2008-05-11 22:09

At first sight, I thought this is an ad for National Geographic. :P

smilepig's picture 254 pencils
smilepig | Sun, 2008-05-11 22:10

IS IT LIKE THE FLASH COME TO DELIVER THE PACKAGE?I'M NOT SURE THAT I GET THIS RIGHT?

lucciano marisio's picture 163 pencils
lucciano marisio | Mon, 2008-05-12 00:27

:O

Lu*

oblivion's picture 14 pencils
oblivion | Mon, 2008-05-12 04:34

last time i checked delivery companies communicated speed. y would dhl want to focus on safety all of a sudden?

Jonny Lonestar's picture 290 pencils
Jonny Lonestar | Mon, 2008-05-12 09:04

I don't care graphically, this is great. I'll look twice, and oh oops, I get it.

bottleHeD's picture 84 pencils
bottleHeD | Mon, 2008-05-12 09:37

?
I can't understand that line, nor can i decipher the idea.

cullers's picture 334 pencils
cullers | Mon, 2008-05-12 11:02

I don't understand how the line and the visual are working together.

strayed_misfit's picture 25 pencils
strayed_misfit | Mon, 2008-05-12 20:06

i don't get it...

shades's picture 78 pencils
shades | Mon, 2008-05-12 20:35

i think i get it. should the extended yellow box not be replaced by outstretched arms though?????

Letitbe's picture 16 pencils
Letitbe | Tue, 2008-05-13 07:26

I would like it very, very, very much... if it was different: the man was distinctly the client, and the line was "As safe as if it had always been into your hands"

The visual is great, really catching, let you dream about the trip, but it works in the other direction: the box is just arrived.

What a pity...

mishkaa's picture 300 pencils
mishkaa | Tue, 2008-05-13 07:46

waaaa??

http://maitrilanger.blogspot.com/

Wordnerd's picture 6617 pencils
Wordnerd | Tue, 2008-05-13 08:43

i have no idea what's the idea here

LeBigelow's picture 23 pencils
LeBigelow | Wed, 2008-05-14 08:08

Not bad, but the line should rather focus on sth. like "no matter what size or form" no? . Anyway, I'm no copywrighter.

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