DHL: Stairs

DHL: Stairs

As certain as if it was put into your hands.

Advertising Agency: Ogilvy Budapest, Hungary
Creative Director / Copywriter: Gabor Spielmann
Art Director: Bruno Almeida
Illustrator: Morpho
Photographer: Pál Nánási
Published: January 2008

Your rating: None Average: 2.6 (10 votes)

Comments

Submitted by Saatchi Makak on Sun, 2008-05-11 06:44.

Err.

Submitted by ahmed ragheb on Sun, 2008-05-11 06:53.

SILLY idea ! but i like the view of the pic ! it self

Submitted by harshik suraiya on Sun, 2008-05-11 09:50.

ya, good photography!

your work is your identity.
http://harshikcreations.blogspot.com/

triqaziz's picture
Submitted by triqaziz on Sun, 2008-05-11 10:09.

The copy n the visual are not matching
Tariq Aziz

Submitted by klaussnow on Sun, 2008-05-11 10:29.

yeah, technically in the pic its going to the unknown, sooooooooooo......and dhl delivers it in person anyway, and so do countless other companies..duhduhduh.

Submitted by ackattak on Sun, 2008-05-11 21:22.

Boooooooooo.

Submitted by WhereIsMyBackPay on Sun, 2008-05-11 22:09.

At first sight, I thought this is an ad for National Geographic. :P

Submitted by smilepig on Sun, 2008-05-11 22:10.

IS IT LIKE THE FLASH COME TO DELIVER THE PACKAGE?I'M NOT SURE THAT I GET THIS RIGHT?

Submitted by lucciano marisio on Mon, 2008-05-12 00:27.

:O

Lu*

Submitted by oblivion on Mon, 2008-05-12 04:34.

last time i checked delivery companies communicated speed. y would dhl want to focus on safety all of a sudden?

Submitted by Jonny Lonestar on Mon, 2008-05-12 09:04.

I don't care graphically, this is great. I'll look twice, and oh oops, I get it.

Submitted by bottleHeD on Mon, 2008-05-12 09:37.

?
I can't understand that line, nor can i decipher the idea.

Submitted by cullers on Mon, 2008-05-12 11:02.

I don't understand how the line and the visual are working together.

Submitted by strayed_misfit on Mon, 2008-05-12 20:06.

i don't get it...

Submitted by shades on Mon, 2008-05-12 20:35.

i think i get it. should the extended yellow box not be replaced by outstretched arms though?????

Submitted by Letitbe on Tue, 2008-05-13 07:26.

I would like it very, very, very much... if it was different: the man was distinctly the client, and the line was "As safe as if it had always been into your hands"

The visual is great, really catching, let you dream about the trip, but it works in the other direction: the box is just arrived.

What a pity...

Submitted by mishkaa on Tue, 2008-05-13 07:46.

waaaa??

Submitted by Wordnerd on Tue, 2008-05-13 08:43.

i have no idea what's the idea here

Submitted by LeBigelow on Wed, 2008-05-14 08:08.

Not bad, but the line should rather focus on sth. like "no matter what size or form" no? . Anyway, I'm no copywrighter.