DHL: Sofa

With DHL Maxitransport, you can send your heavy, bulky objects across Germany with maximum ease and convenience.

Advertising School: european school of design, Frankfurt, Germany
Creative Director / Head of School: Ralph Thamm
Art Director / Photographer: Pavel Bondarenko
Published: March 2009

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12 comments

Guest's picture
Guest

These ads are the epitome of the phrases "student work" and "first thought."

-yeah I said it!

Carlos Garcia's picture
Carlos Garcia
846 pencils

First thought.
Must try harder next time.

CG

pork_eater's picture
pork_eater
662 pencils

Then I can now send my sofa with dhl...
So what ??

corndogfuneral's picture
corndogfuneral
1053 pencils

I like them, if it was just one.

Guest's picture
Guest

if you want to search, theres a pet delivery ad in this site that is exactly the same.

Guest's picture
Guest

Hecho. Para cliente CorreosChile. Año 2006, Mackenna & Armstrong, Santiago, Chile.

TRICKY's picture
TRICKY
3935 pencils

Good work students!!!!

The man who stops advertising to save money is like the man who stops the clock to save time

mcclurme's picture
mcclurme
6 pencils

These ads definitely look like a "first thought" situation...I mean, it gets the point across but it could have been conveyed in a much more creative way!
http://mcclurme.wordpress.com

Guest's picture
Guest

the copy is too wordy.. should try and cut it down even further!!

Julian's picture
Julian
40 pencils

Keep going, do some more and you might get somewhere nicer

It's only advertising, nobody died.

Guest's picture
Guest

it works just fine. It gets the message across. Stop over analyzing and trying to be smart! Great work guys!

HTG's picture
HTG
239 pencils

"It work's just fine" is and industry term for a hack used by hacks that do hack work. Mediocrity will stifle any new students career. that is far worse than shitting on some one and the meanest thing to say to a new up and coming student, unless they're in account management or clients.

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