DHL: Small World
It's a small world
Advertising Agency: Ogilvy, Amsterdam, The Netherlands
Art Director: Jan-Willem Smits
Copywriter: Edsard Schutte
Illustrator: Pieter van der Meer
Additional credit: Red Mountain
Published: March 2007
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38 comments
see say.
I like it a lot. So simple. I will think of this visual every time anybody says "small wold" from now on.
Ivan Raszl, admin of AotW
yeah like the arrow in the fedex logo.
Sincerely,
Arnold Santillan
714-206-2459
At the first moment I like it. After a few seconds I'm sure: it's to simple.
So much happens in that tiny world,
done done done done.
stop global warming !!
hahhaha you said it mate!
hehehe...water world
that doesnt say small world to me, that says shit loads of sea.
i would have done it differently, i would have shown those revolving globes you can buy from stationary shops and had a small world in the middle OR how about this?.... actually i aint giving it away.
Yeah, but you know what? That's probably been done, too. So you can trash that idea, as well, Mr. I've got a BIG idea. ;)
haha, youre right, it might aswell stay in my head, it hasnt been done before in there.
actually out of curiousity lets see if its been done before.
How about a world atlas book but really thin?
huh?
if i see it here in a few months i want some credit or ill see you in court!
Been done.
If not by some creatives in advertising, by Paris Hilton. ;D
damn it. im quitting
the small globe has been done before. Via Travel from Norway. It is on the Cannes lions site. But like DHL is new to me
i like it...simple and effective
~ old habits die hard, older ones never do ~
atleast airline tickets will be a lot cheaper, lol
"We need to say the world is small for DHL, let´s reduce de size of the earth on the map!!!!"
Very exciting.
Try harder.
So so for me.
I would have thought a globe shot, with all continents moved closer together.
i.e. reverse continental shift, illustrating where they have all moved from.
>>>> That's not an ad. THIS is an ad.
Oh fuck! i got the exact same idea in my portfolio... even the fuckin line is the same!
what's with the foul language.. you snooze you loose!
Sincerely,
Arnold Santillan
714-206-2459
im sorry pixelbomb, its just part of my expression. Mean no harm.
small, yet powerful!!
student work? why repeat headline with visual? it's geographically wrong.
Actually this ad won a silver medal at the new york festivals last thursday, so nu piepen jullie wel anders
REally? won a silver? Ill be damn
i did the same concept 4 years ago for "fastlink" Jordanian mobile company, i have just placed a small earth in the middle of my layout and the line comes (I cant remember it well) but its something like that "the world with fastlink SMS services"... Unfortunately i didnt get any awards ;}} damn ....
well, i guess its a first thought idea huh.. erm.... Nvm, life goes on. Get a better one next time. darn
i did the same concept 4 years ago for "fastlink" Jordanian mobile company, i have just placed a small earth in the middle of my layout and the line comes (I cant remember it well) but its something like that "the world with fastlink SMS services"... Unfortunately i didnt get any awards ;}} damn ....
We got the message the first time, restless. No need to keep repeating it.
---
Most times, worst enemies used to be best friends...
brandsurgeon it was a mistake !!! so take it easy man :)
restless it was a joke!!! so i am taking it easy man :)
Most times, worst enemies used to be best friends...
dhl is at sea - high seas!
It is indeed a small world.
Funny thing is that it's big and small at the same time.
Beatboxer, thats some real deep intellectual sh*t you just said there ;)
good show !!!
wow! beautiful idea.