DHL: Piano

With DHL Maxitransport, you can send your heavy, bulky objects across Germany with maximum ease and convenience.

Advertising School: european school of design, Frankfurt, Germany
Creative Director / Head of School: Ralph Thamm
Art Director / Photographer: Pavel Bondarenko

March 2009


bompa's picture
318 pencils

I like it. Good campaign.

Guest's picture

Sorry to sound negative and say "done", but this really does feel very derivative - i.e. I know I have seen this thinking and this execution before. No doubt it'll work in its marketplace, but if they are looking for creative kudos or applause, they'll have to try a lot harder.


Guest's picture

i will have to agree with the previous comment. fair try for students and a good effort but on the whole DHL is a difficult case considering that a bunch of hundreds of stuff have been done over the years. the guys have potential but should really start stretching their minds..

sirvan's picture
29860 pencils

Strange... very similar to the campaign UPS is running here in the states.


"I love some things, and don't love some other things."

shahidali's picture
4069 pencils

can i humbly say "RUBBISH"!!!
is it a job search ad?


Guest's picture

I like it simple, clear and cool!.. nice job

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