Submitted by ahmed nabil on Fri, 2008-07-04 19:41.
simply, this idea is built on an egyptian insight which is (when u have something very heavy we said its heavy like an elephant or a rhinoceros, and if we have something very tall we said its tall like the giraffe) so the idea was with DHL anything that you have are very tiny with us.
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2much!
mmmmh.... seems similar.
http://adsoftheworld.com/media/print/kingston_technology_stick?size=_o...
if you were to put the concept inside the yellow box, it would look like a little pile of horse dung.
a tiny one.
like a tiny horse made boo boo there.
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The Prozac Republic®
60's Volkswagen Beetle ad.
"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)
Mindhunter:WTF
Can u guys just explain me what this ad is all about? Then I'll tell u whether its good or bad!
I'm sorry, but I have to use the four deadliest words any creative wants to hear: "I don't get it".
Don't get it, don't like it, don't even care! That's just how bad it is.
Does it mean that they can carry heavy things? Or does it mean that when traveling in Africa you should start breaking about this far from a giraffe?
Heavy awkward things become light and "carriable" when handled by DHL. An ad for adpeople, not the real world, IMO.
iDon't Get it!
totally agree with mudskippah... an ad for ad people! good job..
Trying to be simple and clever ended up being simply bad.
simply, this idea is built on an egyptian insight which is (when u have something very heavy we said its heavy like an elephant or a rhinoceros, and if we have something very tall we said its tall like the giraffe) so the idea was with DHL anything that you have are very tiny with us.
:) http://bp2.blogger.com/_Fz8FVa--75U/R7CgpVpfBAI/AAAAAAAAAAc/i6S3wMwMrE...
if you don't get it, try a career change. you could get THAT.
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