DHL Heavy Weight: Giraffe

Advertising Agency: Adams Advertising, Cairo, Egypt
Creative Director / Art Director: Ahmed Nabil

17 comments

wildbore's picture
wildbore
749 pencils

2much!

Ad_Man's picture
Ad_Man
828 pencils

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

saherwafai's picture
saherwafai
114 pencils

oooh, cheating is sooooo bad

prozac_republic's picture
prozac_republic
196 pencils

if you were to put the concept inside the yellow box, it would look like a little pile of horse dung.

a tiny one.

like a tiny horse made boo boo there.

добро пожаловать и наслаждается!
The Prozac Republic®

добро пожаловать и наслаждается!
The Prozac Republic®

Jimmie's picture
Jimmie
127 pencils

60's Volkswagen Beetle ad.

purplerodent's picture
purplerodent
123 pencils

Mindhunter:WTF

Mindhunter

rave's picture
rave
51 pencils

Can u guys just explain me what this ad is all about? Then I'll tell u whether its good or bad!

davidhanson's picture
davidhanson
2 pencils

I'm sorry, but I have to use the four deadliest words any creative wants to hear: "I don't get it".

Ftoom's picture
Ftoom
6 pencils

Don't get it, don't like it, don't even care! That's just how bad it is.

Foster's picture
Foster
52 pencils

Does it mean that they can carry heavy things? Or does it mean that when traveling in Africa you should start breaking about this far from a giraffe?

mudskippah's picture
mudskippah
10 pencils

Heavy awkward things become light and "carriable" when handled by DHL. An ad for adpeople, not the real world, IMO.

STYLEandPROFILE's picture
STYLEandPROFILE
34 pencils

iDon't Get it!

castell's picture
castell
40 pencils

totally agree with mudskippah... an ad for ad people! good job..

ahmed nabil's picture
ahmed nabil
4 pencils

simply, this idea is built on an egyptian insight which is (when u have something very heavy we said its heavy like an elephant or a rhinoceros, and if we have something very tall we said its tall like the giraffe) so the idea was with DHL anything that you have are very tiny with us.

Ahmed

wickedcheese's picture
wickedcheese
84 pencils

if you don't get it, try a career change. you could get THAT.

Mohamed Mousa's picture
Mohamed Mousa
10 pencils

old idea !!
Kingston Flash "link in 2nd Comment"

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