DHL: Hammer

Before you even think you need it.

Advertising Agency: Ogilvy Budapest, Hungary
Creative Director: Gabor Spielmann
Art Director / Copywriter:Bruno Almeida
Photographer: Pal Nánási

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22 comments

Davosk's picture
Davosk
4815 pencils

There's something wrong with the logic here.

Wordnerd's picture
Wordnerd
6660 pencils

totally agree

ivan's picture
ivan

Styling is great. This flat does look like Eastern Germany at the time. Especially the jumper. ;)

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Spider's picture
Spider
289 pencils

Look the window and see the Berlin wall over there! I little bit old for this moment but okay. If they would use some fact that just past recently, for me, it would be more relevant and interesting.

nautylus's picture
nautylus
77 pencils

not being a German or European, I didn't notice that subtle detail of the Berlin wall, the most important element to understand the ad...

takyuz's picture
takyuz
120 pencils

nice but late

triqaziz's picture
triqaziz
133 pencils

Guys...I am sorry but this is the grat copy in association with the visual
Gabor!!! you guys did a great

jorj's picture
jorj
638 pencils

delivering east to west

phoamcor's picture
phoamcor
1284 pencils

Nobody under 35 will get it.

Signe_S's picture
Signe_S
357 pencils

Perhaps nobody from USA get it - but for European people this is a very large chapter of our history.

esia's picture
esia
239 pencils

iam under 35 and i get it instantly.

adddd's picture
adddd
95 pencils

Me too.

LeeHarvey's picture
LeeHarvey
3045 pencils

Nice ad!

Rekker's picture
Rekker
123 pencils

much to late
why not jerusalem?

theanc's picture
theanc
2778 pencils

Good concept but bad piece. It's really late now. There are a lot of other things they could come up with.

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silenciorn's picture
silenciorn
153 pencils

Very good, I think. Too complex, though. I think getting in a most recent fact would remove the iconic goal they intended. That may have politized it.

si fai il mio nome, non ci sono più...

getconnected2001's picture
getconnected2001
987 pencils

Thanks guys, only going through this discussion got the relevance of the ad!

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Slum's picture
Slum
52 pencils

The poor positioning of the bicycle right next to the DHL box only further confuses the message here. Fundamentally the concept seems flawed. Maybe because it's suggesting DHL is actually the sender of the sledgehammer, rather than just the delivery service.
Also the guy looks like Christopher Lambert, sitting there wondering which f**kwit screenwriter replaced his Highlander sword with a stinking hammer.

ZeOrb's picture
ZeOrb
24 pencils

Did that massive sledgehammer come out of that Toblerone shaped box?

unaquestionediali's picture
unaquestionediali
484 pencils

cool idea. nice shots.stupid comments.

ACreativeSpirit's picture
ACreativeSpirit
176 pencils

Its to celebrate the 20th anniversary of the fall of the berlin wall. They're not too late.. but yeah maybe the younger viewers wouldn't get it right away

Always try to be unique even when forced to conform.

ACreativeSpirit's picture
ACreativeSpirit
176 pencils

Its to celebrate the 20th anniversary of the fall of the berlin wall. They're not too late.. but yeah maybe the younger viewers wouldn't get it right away

Always try to be unique even when forced to conform.

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