DHL: Hammer
Before you even think you need it.
Advertising Agency: Ogilvy Budapest, Hungary
Creative Director: Gabor Spielmann
Art Director / Copywriter:Bruno Almeida
Photographer: Pal Nánási
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22 Comments
There's something wrong with the logic here.
totally agree
Styling is great. This flat does look like Eastern Germany at the time. Especially the jumper. ;)
Look the window and see the Berlin wall over there! I little bit old for this moment but okay. If they would use some fact that just past recently, for me, it would be more relevant and interesting.
not being a German or European, I didn't notice that subtle detail of the Berlin wall, the most important element to understand the ad...
nice but late
Guys...I am sorry but this is the grat copy in association with the visual
Gabor!!! you guys did a great
Tariq Aziz
delivering east to west
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Nobody under 35 will get it.
Perhaps nobody from USA get it - but for European people this is a very large chapter of our history.
iam under 35 and i get it instantly.
Me too.
Nice ad!
much to late
why not jerusalem?
Say no more...
Good concept but bad piece. It's really late now. There are a lot of other things they could come up with.
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Very good, I think. Too complex, though. I think getting in a most recent fact would remove the iconic goal they intended. That may have politized it.
si fai il mio nome, non ci sono più...
Thanks guys, only going through this discussion got the relevance of the ad!
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Amit Singh
The poor positioning of the bicycle right next to the DHL box only further confuses the message here. Fundamentally the concept seems flawed. Maybe because it's suggesting DHL is actually the sender of the sledgehammer, rather than just the delivery service.
Also the guy looks like Christopher Lambert, sitting there wondering which f**kwit screenwriter replaced his Highlander sword with a stinking hammer.
Did that massive sledgehammer come out of that Toblerone shaped box?
cool idea. nice shots.stupid comments.
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in advertising SCRIPTA VOLANT
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Its to celebrate the 20th anniversary of the fall of the berlin wall. They're not too late.. but yeah maybe the younger viewers wouldn't get it right away
Always try to be unique even when forced to conform.
Its to celebrate the 20th anniversary of the fall of the berlin wall. They're not too late.. but yeah maybe the younger viewers wouldn't get it right away
Always try to be unique even when forced to conform.