DHL: Hammer

DHL: Hammer

Before you even think you need it.

Advertising Agency: Ogilvy Budapest, Hungary
Creative Director: Gabor Spielmann
Art Director / Copywriter:Bruno Almeida
Photographer: Pal Nánási

Your rating: None Average: 3.1 (14 votes)

Comments

Submitted by Davosk on Wed, 2008-05-14 04:55.

There's something wrong with the logic here.

Submitted by Wordnerd on Wed, 2008-05-14 10:48.

totally agree

ivan's picture
Submitted by ivan on Wed, 2008-05-14 05:03.

Styling is great. This flat does look like Eastern Germany at the time. Especially the jumper. ;)

Submitted by Spider on Wed, 2008-05-14 05:05.

Look the window and see the Berlin wall over there! I little bit old for this moment but okay. If they would use some fact that just past recently, for me, it would be more relevant and interesting.

Submitted by nautylus on Wed, 2008-05-14 06:05.

not being a German or European, I didn't notice that subtle detail of the Berlin wall, the most important element to understand the ad...

Submitted by takyuz on Wed, 2008-05-14 06:11.

nice but late

triqaziz's picture
Submitted by triqaziz on Wed, 2008-05-14 06:29.

Guys...I am sorry but this is the grat copy in association with the visual
Gabor!!! you guys did a great
Tariq Aziz

Submitted by jorj on Wed, 2008-05-14 06:37.

delivering east to west

Submitted by phoamcor on Wed, 2008-05-14 07:33.

Nobody under 35 will get it.

Signe_S's picture
Submitted by Signe_S on Mon, 2008-05-19 08:17.

Perhaps nobody from USA get it - but for European people this is a very large chapter of our history.

Submitted by esia on Wed, 2008-05-14 08:47.

iam under 35 and i get it instantly.

Submitted by adddd on Wed, 2008-05-14 09:12.

Me too.

LeeHarvey's picture
Submitted by LeeHarvey on Wed, 2008-05-14 09:26.

Nice ad!

Rekker's picture
Submitted by Rekker on Wed, 2008-05-14 10:08.

much to late
why not jerusalem?

Say no more...

Submitted by theanc on Wed, 2008-05-14 10:48.

Good concept but bad piece. It's really late now. There are a lot of other things they could come up with.

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Submitted by silenciorn on Wed, 2008-05-14 11:14.

Very good, I think. Too complex, though. I think getting in a most recent fact would remove the iconic goal they intended. That may have politized it.

Submitted by getconnected2001 on Wed, 2008-05-14 13:05.

Thanks guys, only going through this discussion got the relevance of the ad!

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Amit Singh

Submitted by Slum on Wed, 2008-05-14 22:47.

The poor positioning of the bicycle right next to the DHL box only further confuses the message here. Fundamentally the concept seems flawed. Maybe because it's suggesting DHL is actually the sender of the sledgehammer, rather than just the delivery service.
Also the guy looks like Christopher Lambert, sitting there wondering which f**kwit screenwriter replaced his Highlander sword with a stinking hammer.

Submitted by ZeOrb on Thu, 2008-05-15 01:11.

Did that massive sledgehammer come out of that Toblerone shaped box?

Submitted by unaquestionediali on Thu, 2008-05-15 09:40.

cool idea. nice shots.stupid comments.