DHL: Frogs

No matter what, we know how to protect.

Advertising Agency: BBDO, Taipei, Taiwan
Creative Directors: One Chang, George Liou
Art Director: Nick Tom

21 comments

andylefty's picture
andylefty
4539 pencils

It's a bit of a giggle.

morse's picture
morse
16530 pencils

That's very funny and memorable. I can't look at a DHL box the same way again.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Kreankak's picture
Kreankak
41 pencils

I don't understand . Why are there frogs in the box .

sambuca's picture
sambuca
1066 pencils

maximize the picture, than you might see it...

baliquez's picture
baliquez
99 pencils

IMHO caring and function. I like it.

gbl's picture
gbl
451 pencils

why frogs? why not baloons? Too forced, I dont see any excuse to put frogs inside dhl box.

kleenex's picture
kleenex
34155 pencils

I am with you on this...

stickynotes's picture
stickynotes
1067 pencils

The frogs are just a new (funny!) visual to recycle an old idea. I'm pretty sure that the client would not run this print in daily business.

lixsmk1's picture
lixsmk1
79 pencils

I see two msgs from this clever ad.

1) As you see your package is safe with DHL.

2) Second msg is protecting the Environmental : "No matter what, we know how to protect."
Water is the only non living entity of an eco system and frogs survive in water. Frogs are very important to the ecosystems in which they live. They control bugs and help keep the ecosystem in balance. They are an ancient life form approximately 190 million years old and closely linked to Chinese culture as one of the 5 poisonous animals.

Reasons to have Frog in this ad can be

1) Significance of frog in the Chinese culture
2) One Chang might have had the Taiwanese drama with exceptionally high rating 'The Prince Who Turns into a Frog' in mind

stickynotes's picture
stickynotes
1067 pencils

Your 2nd point made me laugh. Why on earth should that be the message of this ad?

It uses frogs, yes, but they are stuffed in a dark box, without food and much space to move and now they're gonna be shipped away..
If anything, it looks like DHL doesn't care about animals, as long as the products are save.

Jackbr's picture
Jackbr
1472 pencils

I pay for frog?

Jack

CACAHD's picture
CACAHD
2024 pencils

that's fresh, nice one!

vote4pedro's picture
vote4pedro
4601 pencils

Free dead frogs with every package.

Roger Keynes's picture
Roger Keynes
5498 pencils

This speaks beautifully to their market. Nice work, Taiwan. :)

The Jobless Writer
Will Think for Salary

NicoCiego's picture
NicoCiego
1035 pencils

Nicely done! congrats.

Shrinivas D's picture
Shrinivas D
26 pencils

What else if tortoise could have been used?

quantup's picture
quantup
14 pencils

will be too heavy LOL

Shrinivas D's picture
Shrinivas D
26 pencils

ya got it, but my concern is only with the protection, since the back of tortoise is hard and on the other side it's soft...so that was more rational...I think.

curguy24's picture
curguy24
37 pencils

I love this ad as it is! It's funny and definitely memorable. It is something that I would show to my friends and see how they will react once they see it. Its funny when people try to decipher the ad as if it is an ancient stone writings. Why frog? Because frogs are very soft and eye catching.

Hadrons's picture
Hadrons
5991 pencils

Serve the purpose. I like the concept & delivery
.Side effect: I might use DHL next time...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

wonwaywoo's picture
wonwaywoo
91 pencils

Interesting!

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