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DHL Express: Statue

DHL Express: Statue
Your rating: None Average: 2.8 (18 votes)

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Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Exec Creative Director: Oliver Voss
Creative Directors: Daniel Frericks, Götz Ulmer
Copywriter: Tobias Grimm
Art Director: Jens Paul Pfau
Illustrator: Florian Zwinge

14 Comments

k_lounge's picture 20 pencils

Very fake, photoshopped, non JVM execution. Very old first thought!

TSW's picture 598 pencils

Im pretty sure this is not a fake and they actually went out and took the shot of the giant with the sticker on his foot

-SCRATCH 'N' SNIFF

salamandos's picture 1843 pencils

look at the details.. it is surely photoshopped.
and btw. there are no such giants in hamburg! :)

Mr.Top's picture 732 pencils

Look at the shadow on the right side of the sticker, has nothing to do with the light of the foot. This is clearly one of the thousands of FAKE-EXPRESS iseas JvM is doing this year.

bertie's picture 54 pencils

I'm pretty sure you're wrong. Look closer.

judy.y's picture 81 pencils

er...... photoshoped

Applemask's picture 21 pencils

Does it matter?

salamandos's picture 1843 pencils

hell yeah

jochen's picture 404 pencils

somebody please tell me that this has been done at least a thousend times. quick.
or i'll loose what little faith i have in advertising ;)

TSW's picture 598 pencils

why loose faith, this campaign seems pretty solid.
if you can turn up some evidence of a similar campaign, go for it, i cant think of one

-SCRATCH 'N' SNIFF

sonucoues2002's picture 806 pencils

dont spoil the campaign
need to learn the good use of photoshop

adniel's picture 31 pencils

Hmm... I´m wondering why JvM posted soooooo much stuff lately? Ready for Cannes maybe...
All off it is not so good. not so much JvM as it just to be.

salamandos's picture 1843 pencils

I like most of their stuff.. There are even some "real" ads and not only fakes.

speed's picture 83 pencils

This is not a campaign - it's the same ad done 3 times. Why would DHL want to waste their money on producing 3 ads that say the exact same thing? Do they not possess other benefits beyond size, like say, fast and cheap?

Please spend your client's money wisely, folks.

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