DHL Express: Polanesia
No one delivers faster from Poland... ...to Indonesia.
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Deneke von Weltzien
Creative Directors: Thim Wagner, Christian Fritsche
Art Directors: Dennis Wagner, Jonas Keller
Copywriters: Christian Anhut, Daniel Pieracci
Published: October 2008
12 Comments
clever!
done
another lazy ad
done
True... skivers are slowly emerging.
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Dont tell mum I work in advertising, she'll think I play piano in a whore-house
very smart i think..
good use of flag!
This ad works best with those who know that the Indonesian flag is the same as the Polish flag, except upside down. And vica versa, of course. That excludes 98% of Americans.
Bold and simple. I wager it gets high readership, unlike 98% of all ads.
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wow man, I think this has been done better with flag as well before.
Whats wrong with redoing the 'idea' for another campaign if it fits the client and campaign? Advertising steals from culture all the time. Get over it.
western union campaign which is three years old
Fresh!
And a very surprising strategy: have never seen an ad for fast delivery before.
like it!
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a_vision_z
as simple as that.. love it
life is a playground