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DHL Express: Polanesia

DHL Express: Polanesia
Your rating: None Average: 6.9 (16 votes)

No one delivers faster from Poland... ...to Indonesia.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Deneke von Weltzien
Creative Directors: Thim Wagner, Christian Fritsche
Art Directors: Dennis Wagner, Jonas Keller
Copywriters: Christian Anhut, Daniel Pieracci
Published: October 2008

Comments

Guest commenter's picture

clever!

Zekin's picture 95 pencils

done

playa's picture 80 pencils

another lazy ad

done

Mongoose's picture 617 pencils

True... skivers are slowly emerging.

_______________________________________________________________

Dont tell mum I work in advertising, she'll think I play piano in a whore-house

Guest commenter's picture

very smart i think..
good use of flag!

AdCracker's picture 162 pencils

This ad works best with those who know that the Indonesian flag is the same as the Polish flag, except upside down. And vica versa, of course. That excludes 98% of Americans.

Bold and simple. I wager it gets high readership, unlike 98% of all ads.

> AdCracker - interactive tools to trigger ad ideas.

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picktokyo's picture 1296 pencils

wow man, I think this has been done better with flag as well before.

MrDevine's picture

Whats wrong with redoing the 'idea' for another campaign if it fits the client and campaign? Advertising steals from culture all the time. Get over it.

underdog's picture

western union campaign which is three years old

Pope's picture

Fresh!
And a very surprising strategy: have never seen an ad for fast delivery before.

bslayout's picture 28 pencils

like it!

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a_vision_z

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