21 comments

salil.sharma's picture
2026 pencils
salil.sharmaFriday, April 13, 2012 - 01:01

every simple & creative ad
Good Art Direction & Execution

Where is the idea's picture
711 pencils
Where is the ideaFriday, April 13, 2012 - 02:37

thoo....teri..

kalpesh78's picture
2525 pencils
kalpesh78Friday, April 13, 2012 - 02:18

quite difficult to understand if you don't know country boundaries. lots of people know flags and names of countries but not all know boundaries.

pretty confusing camapign.

ideas....30 minutes nahi toh free.

beckspuppy's picture
85 pencils
beckspuppyFriday, April 13, 2012 - 04:05

I dont even underrstand this. Where is my country?

Wordfruit's picture
1037 pencils
WordfruitFriday, April 13, 2012 - 07:44

Is this only aimed at the Italian market? Or are there other non-African countries in the pic? I only recognise Italy.

To me this feels like it's trying to be clever. And maybe that's really good if it really is clever, but I don't think this is clever enough to be good.

Also, it doesn't really tell me anything specific about the DHL service -- and I'd guess there are sell-points in some of the specifics.

Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile

pierrelastname's picture
2629 pencils
pierrelastnameFriday, April 13, 2012 - 08:54

VERY BAD. DONE MILLION TIMES.

Milan Solanki's picture
976 pencils
Milan SolankiFriday, April 13, 2012 - 09:15

dont get it

Shawali's picture
7698 pencils
ShawaliFriday, April 13, 2012 - 09:22

To those who don't get it, go on Google map and look at Italy.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

chuckieT's picture
706 pencils
chuckieTFriday, April 13, 2012 - 10:38

I think this is pretty simple and clear. I don't understand the confusion. People in Poland would know what Italy looks like, and what the continent of Africa looks like, and that Italy is not in Africa. There is nothing else you need to know to understand this ad.

kleenex's picture
15900 pencils
kleenexFriday, April 13, 2012 - 17:49

not great at all.

Fera Groove's picture
166 pencils
Fera GrooveSaturday, April 14, 2012 - 18:33

Nice student work.

shaun1800's picture
283 pencils
shaun1800Sunday, April 15, 2012 - 21:58

Really nice and simple. They could have made the idea more clear/immediate by highlighting what’s been changed though. Bit of a shame.

Milan Solanki's picture
976 pencils
Milan SolankiMonday, April 16, 2012 - 03:46

is it allowed? can you play with country boundaries??

chuckieT's picture
706 pencils
chuckieTThursday, April 19, 2012 - 09:53

Excellent point. You should call the advertising police. What's their phone number again? I seem to have misplaced it.

Milan Solanki's picture
976 pencils
Milan SolankiTuesday, May 1, 2012 - 05:50

and if this is allowed playing with National Anthems must also be allowed

blacklisted's picture
34 pencils
blacklistedMonday, April 16, 2012 - 10:08

you actually moved Italy further away from some of the north African countries.

somecopywriter's picture
1037 pencils
somecopywriterTuesday, April 17, 2012 - 04:02

Lovely idea. Nice and simple.

penny'sworth's picture
110 pencils
penny'sworthTuesday, April 17, 2012 - 05:51

The idea is not clear at all. The visual says 'Italy in Africa' - so what is that supposed to mean when the product is DHL Express?
Fast delivery from Italy to Africa?
Also, one has to search too hard to see the Italy shape. The ad is trying to be too clever and ends up confusing the viewer.

mr.x's picture
823 pencils
mr.xThursday, April 19, 2012 - 05:01

The idea is smart and clear. Some of the comments above are retarded and unclear though.

AD-rian's picture
261 pencils
AD-rianSunday, September 30, 2012 - 04:50

I like it, nicely executed, too. An ad that requires you to know a thing or two about the world is usually a risky move ;).

Miketeal's picture
29 pencils
MiketealSaturday, October 13, 2012 - 07:53

i can see italy in africa...